Business · Companies · 12 hrs ago
AI company Wonderful reaches $5 billion valuation and expands in Italy
Wonderful builds AI agents to handle entire business processes, rather than just tasks such as writing emails.
Founded in Israel in 2025, the company says its platform works with businesses’ existing systems and can use AI models from different providers.
It raised $550 million in September and reached a $5 billion valuation, with investors including Insight Partners and Salesforce.
Wonderful operates in more than 40 countries and says it has over 80 large organisations as clients.
In Italy, it has won more than 12 large clients, including TIM and Ntv, the group that owns Italo and Itabus.
The company says it aims to deliver working solutions in four weeks, and plans to increase its Italian staff from 50 to 70 by December.
Wonderful argues that businesses need to change how they work, not just add AI to one department, to gain wider benefits.
Wonderful, an Israeli artificial intelligence company founded in 2025, reached a valuation of $5 billion after raising $550 million in a funding round.
The company develops AI agents designed to manage entire business processes and says it operates in more than 40 countries.
Wonderful entered Italy in October 2025 and has 50 employees there, with plans to reach 70 by December.
Its Italian managing director said the company has won more than 12 large Italian clients, including Tim and Ntv.
Wonderful said it expects to exceed $100 million in annual recurring revenue by the end of the year.
- Who
- Wonderful, founded by Bar Winkler and Roey Lalazar. Carlo De Matteo is the company's managing director in Italy.
- What
- The AI company reached a $5 billion valuation after raising $550 million and is expanding in Italy.
- When
- The company was founded in 2025 and entered Italy in October 2025. The funding round took place in September.
- Where
- Wonderful is based in Israel and operates in more than 40 countries, including Italy.
- Why
- Investors backed the company because they saw demand for its approach to applying AI to large businesses.
This story does not have two clearly opposing sides.
Bar Winkler and Roey Lalazar founded Wonderful in Israel.
Wonderful entered the Italian market.
Wonderful raised $550 million in a funding round led by Insight Partners, with Salesforce and other international funds participating.
- Valuation
- $5 billion
- Funding round
- $550 million
- Global operations
- More than 40 countries
- Global workforce
- More than 650 employees
- Italian workforce
- 50 employees; planned to reach 70 by December
- Italian clients
- More than 12 large organizations, including Tim and Ntv
What people are saying
Our platform is the Switzerland of technology
We have acquired more than twelve large clients, almost one a month
By the end of the year we will exceed $100 million in annual recurring revenue