Business · Companies · 5 hrs ago
Paul Smith seeks to rebuild its brand through direct sales and storytelling
British fashion brand Paul Smith is working to rebuild its brand.
It is strengthening direct sales and looking for new ways to meet customers in person.
Exhibitions and collaborations with other industries are part of that effort.
Chairman Euan Venters, who took the role in 2025, is leading the rebuilding work.
He says brands need to be strong storytellers and offer ideas that customers may not yet know they want.
The company’s plans aim to connect with new customers; no further steps or timetable are given.
Paul Smith is rebuilding its brand by strengthening direct sales and seeking new customer connections through exhibitions and collaborations.
Chairman Ewan Venters says brands need to be excellent storytellers.
Venters took on the role of chairman in 2025 and is leading the rebuilding effort.
The British apparel brand is seeking to sell a story, not just clothing.
- Who
- Paul Smith and its chairman, Ewan Venters.
- What
- The brand is rebuilding itself by strengthening direct sales and using exhibitions and collaborations to reach new customers.
- When
- Venters became chairman in 2025. The article was published on November 14, 2026.
- Where
- The article identifies Paul Smith as a British apparel brand.
- Why
- The company is seeking to rebuild its brand and find new ways to connect with customers.
This story does not have two clearly opposing sides.
Ewan Venters became chairman and took responsibility for rebuilding the brand.
Nikkei reported on Paul Smith’s efforts to rebuild its brand.
- Brand
- Paul Smith
- Chairman
- Ewan Venters
- Chairman appointed
- 2025
- Sales strategy
- Strengthen the direct-sales model
- Customer outreach
- Exhibitions and collaborations with other industries
1 source
What people are saying
excellent storyteller