Business · Companies · 11 hrs ago
Primark plans decade’s biggest price investment and home delivery in 2027
Primark plans its biggest price investment in at least a decade to strengthen its reputation for low prices.
The UK-based fashion chain has already begun cutting prices, and its owner says the investment will increase over the coming year.
Sales at stores open at least a year fell 2.6% globally, even as total sales rose to £9.8 billion, driven by new store openings.
Primark blamed changing weather for weaker sales and said excess winter clothing led to heavy discounts and lower annual profits.
Home delivery is due to launch by December 2027, with all product categories expected to be included.
The date coincides with plans to separate Primark from its owner, Associated British Foods, and list it as a separate company.
Higher costs, including fuel, may also lead to price increases, according to ABF’s chief executive.
Primark says it will make its largest investment in price cuts in at least a decade.
The retailer plans to launch home delivery by December 2027.
The price cuts are intended to return Primark to its budget roots.
Primark’s global sales rose 2% to £9.8 billion in the year to mid-September, while sales in stores open at least a year fell 2.6%.
Its annual profits fell 10% to just over £1 billion.
- Who
- Primark, part of Associated British Foods.
- What
- Primark plans its biggest price investment in at least 10 years and will launch home delivery.
- When
- Home delivery is expected by December 2027. The price investment is set to increase in the year ahead.
- Where
- Primark stores and its planned online home-delivery service. The service’s precise geographic coverage is not stated.
- Why
- The price cuts aim to return Primark to its budget roots. The home-delivery plan is also intended to reassure potential investors over the spin-off from ABF.
This story does not have two clearly opposing sides.
Primark announced a plan to invest in prices.
Primark confirmed plans to begin taking online orders.
George Weston said the price investment would be the largest in at least 10 years and confirmed the planned home-delivery timing.
Primark expects its home-delivery service to be up and running.
- Price investment
- Largest in at least 10 years
- Home delivery
- Expected by December 2027
- Global sales
- £9.8 billion, up 2%
- Comparable store sales
- Down 2.6%
- Annual profits
- Down 10% to just over £1 billion
3 sources
What people are saying
It’s certainly the largest investment in price in the last 10 years.
We are returning to what Primark has been at its best, which is unbeatable value, quite simple.
By December next year, we will have it up and running. As we currently think, it will be with all categories.