Business · Companies · 4 hrs ago
GP Investimentos buys stake in US beverage maker Zevia for $20 million
GP Investimentos paid $20 million for a stake in Zevia, a California-based maker of drinks without sugar, artificial colors or sweeteners.
The Brazilian firm becomes one of Zevia’s main shareholders, and its chief executive will join the company’s board.
Founded in 2007, Zevia sells its drinks in more than 40,000 US stores but has struggled to grow as competition has increased and expansion costs have weighed on the business.
The investment is intended to support Zevia’s comeback after it worked to reduce costs.
The company faces rivals including Poppi and Olipop, which have gained attention with functional drinks and healthier versions of familiar sodas.
GP plans to help widen store access and online sales, while Zevia also considers new flavors and functional beverages.
GP Investimentos acquired a $20 million stake in US beverage maker Zevia.
The investment makes GP one of Zevia’s major shareholders, and GP CEO Rodrigo Boscolo will join the company’s board.
Zevia makes sugar-free soft drinks, teas and energy drinks without artificial colors or sweeteners.
The company is seeking investment to support growth after focusing in recent years on its cost structure.
GP plans to support wider product availability, digital sales and innovation.
- Who
- GP Investimentos acquired the stake in Zevia. GP CEO Rodrigo Boscolo will join Zevia’s board.
- What
- GP bought a stake for $20 million, becoming one of Zevia’s major shareholders.
- When
- The article was published on October 22, 2026; the deal date is not stated.
- Where
- Zevia is a US beverage maker based in California.
- Why
- Zevia sought an investor to help revive growth after reorganizing its costs and losing ground to competitors.
This story does not have two clearly opposing sides.
Zevia was founded.
Zevia went public on the New York Stock Exchange, raising $150 million.
Zevia focused on reorganizing its cost structure.
Estadão reported that GP Investimentos had acquired a $20 million stake in Zevia.
- Investment
- $20 million
- Retail reach
- More than 40,000 US stores
- Expected annual revenue
- About $170 million
- IPO
- July 2021; raised $150 million
- Stock price at IPO
- $14 per share
- Stock price reported
- $1.22 per share
1 source
What people are saying
Zevia is a company with very loyal consumers and, despite being in more than 40,000 stores in the US, it has the challenge of growth.
Given our experience as investors in consumer goods companies in the US for more than ten years, we will have much to contribute to this strategy.
For listed companies, it is important to find investors who think in the very long term, and historically, we have stayed for years in the companies in which we invest.