Zhejiang targets 1.5 trillion yuan in tourism revenue by 2030

Zhejiang province in eastern China has set a 2030 target of 1.5 trillion yuan in tourism revenue.

Its plan also aims for 1 billion tourist visits and 550 million overnight stays a year by then.

Tourism accounted for 6.5% of Zhejiang’s economy in 2025, and the province says it supports about 90% of local accommodation businesses, 80% of passenger transport and more than 10% of social employment.

The province plans to expand tourism across cities, villages, historic towns and coastal areas and encourage longer, more immersive visits.

It also wants to combine tourism with fields such as education, sport, industry and transport, and attract more international visitors.

These measures are part of Zhejiang’s tourism priorities for the next five years, alongside efforts to boost tourism spending and connect tourism with shared prosperity.