Science & Tech · Gadgets & EVs · 2 hrs ago
Samsung teams up with Rescene to promote Galaxy Z Fold8
Samsung has launched a Galaxy Z Fold8 campaign with group Rescene.
The campaign is aimed at women in their teens and 20s.
Rescene members will talk about why they use the phone in daily life, including its features and design.
Their personal experience is intended to help the campaign connect with younger customers.
The Fold8 is the Samsung phone being promoted.
More marketing will appear online and in person alongside Rescene’s upcoming album promotions.
Samsung Electronics has teamed up with the group Rescene to promote the Galaxy Z Fold8.
The campaign will feature Rescene members sharing why they use the phone in daily life, including its functions and design.
Samsung aims to connect with female customers in their teens and twenties.
The company plans online and offline marketing activities linked to Rescene’s upcoming album promotions.
- Who
- Samsung Electronics and the group Rescene.
- What
- They are launching a campaign to promote the Galaxy Z Fold8.
- When
- The campaign was reported on October 28, 2026. Further marketing will be linked to Rescene’s upcoming album promotions.
- Where
- Online and offline.
- Why
- Samsung aims to build interest among female customers in their teens and twenties by sharing Rescene members’ experiences with the phone.
This story does not have two clearly opposing sides.
Yonhap reported that Samsung and Rescene were teaming up to promote the Galaxy Z Fold8.
Samsung plans to coordinate further online and offline marketing activities with Rescene’s new album promotions.
- Product
- Galaxy Z Fold8
- Campaign partners
- Samsung Electronics and Rescene
- Target audience
- Female customers in their teens and twenties
- Marketing channels
- Online and offline