Business · Companies · 2 hrs ago
CJ CheilJedang looks to Hetbahn for growth as profits fall
South Korea's CJ CheilJedang is facing falling profits and a lower share price.
Its operating profit fell last year and declined again in the first half of this year.
The company is looking to Hetbahn, its instant rice brand, as a possible new source of growth.
The brand is marking its 30th anniversary and has built strength in the domestic market.
CJ CheilJedang is considering expanding its global business, including introducing Hetbahn to American consumers.
The aim is for overseas growth to help lift earnings, but no specific next steps are given.
CJ CheilJedang’s operating profit fell last year and declined again in the first half of this year.
The company is facing weaker profitability and a falling share price.
Its Hetbahn instant-rice brand is being viewed as a possible new source of growth as it marks its 30th anniversary.
The company is looking to expand its global business, building on its strength in South Korea.
- Who
- CJ CheilJedang and its Hetbahn brand.
- What
- The company is looking to global expansion of Hetbahn for growth amid falling profits.
- When
- The article was published on October 30, 2026; it says profit fell last year and in the first half of this year.
- Where
- South Korea and global markets.
- Why
- CJ CheilJedang is facing weaker profitability and a falling share price.
This story does not have two clearly opposing sides.
CJ CheilJedang’s operating profit declined.
The company’s profit fell again.
Hetbahn marked its 30th anniversary.
- Company
- CJ CheilJedang
- Brand
- Hetbahn instant rice
- Brand milestone
- 30th anniversary
- Profit trend
- Operating profit declined last year and in the first half of this year