Business · Companies · 2 hrs ago
Nongshim takes Shin Ramyun food truck to four cities in northeast India
Nongshim is taking its Shin Ramyun food truck around northeast India as part of an effort to reach more local consumers.
The truck is operating from Oct.
30 to Nov.
22, for about three weeks.
It is visiting Guwahati, Shillong, Aizawl and Agartala, four cities in the region.
The route includes 20 locations, such as university campuses, residential areas and major commercial districts.
The campaign gives Nongshim more chances to connect with consumers in the region.
The truck is scheduled to continue through Nov.
22.
Nongshim is operating a Shin Ramyun food truck across four cities in northeast India.
The campaign runs for about three weeks, from October 30 to November 22, at 20 locations.
The truck serves freshly prepared Shin Ramyun and Shin Ramyun Toomba.
The company says it aims to expand consumer engagement in a region where spicy food is popular and noodle dishes are well established.
- Who
- Nongshim, the South Korean food company.
- What
- It is running a Shin Ramyun food truck campaign, serving two noodle products and holding related promotions.
- When
- October 30 to November 22, 2026, for about three weeks.
- Where
- Twenty locations across Guwahati, Shillong, Aizawl and Agartala in northeast India.
- Why
- Nongshim says it aims to expand consumer engagement and build Shin Ramyun’s presence in India.
This story does not have two clearly opposing sides.
The food truck campaign began at locations in northeast India.
Nongshim announced the campaign.
The campaign is scheduled to end.
- Cities
- Guwahati, Shillong, Aizawl and Agartala
- Locations
- 20
- Products
- Shin Ramyun and Shin Ramyun Toomba
- Campaign dates
- October 30 to November 22, 2026
What people are saying
We will expand the Shin Ramyun brand’s presence in the Indian market through marketing that takes regional food cultures into account.