Business · Companies · 5 hrs ago
David Beckham’s fragrance and licensing business made £6.3m last year
David Beckham’s fragrance and licensing business turned over £6.3 million last year, according to its accounts.
The figures cover fragrances and other products managed by Seven Global LLP, including Beckham-branded glasses.
The business made £5.4 million in profit, equivalent to about £17,250 a day in turnover.
Beckham’s fragrance range includes Instinct, Classic Blue and Bold Instinct, with aftershaves priced from £12 to £50.
Seven Global also manages licensing deals for products such as his eyewear and works with brand partners.
The firm was launched in 2015 and came under the control of Beckham’s company, DB Ventures, seven years later.
Its accounts say it maintained relationships with brand partners during 2025 and describe the business as successful in generating long-term revenue.
David Beckham’s fragrance and licensing business recorded £6.3 million in turnover last year.
The company made £5.4 million in profit, according to its accounts.
Its brands include the Instinct fragrance range and Eyewear by David Beckham.
The business is managed by licensing firm Seven Global LLP.
The accounts said the business maintained its relationships with brand partners during 2025.
- Who
- David Beckham’s fragrance and licensing business, managed by Seven Global LLP.
- What
- It recorded £6.3 million in turnover and £5.4 million in profit last year.
- When
- The accounts cover last year; the article was published on 24 October 2026.
- Where
- Not stated.
- Why
- Not stated.
This story does not have two clearly opposing sides.
Seven Global LLP launched as a joint venture between Global Brands Group and David Beckham.
Beckham’s firm DB Ventures took control of Seven Global LLP.
The business maintained its relationships with its brand partners.
The article reported the company’s accounts showing £6.3 million in turnover and £5.4 million in profit last year.
- Turnover
- £6.3 million last year
- Profit
- £5.4 million last year
- Cash
- £7.9 million in ready cash
- Assets
- £10.4 million
- Licensing firm
- Seven Global LLP
- Flagship fragrance
- Instinct
What people are saying
The global David Beckham commercial and licensing business and its associated brand marketing activities have proven to be highly successful in generating long-term revenue.
The business maintained its relationships with its brand partners during 2025, demonstrating the strength and health of the core business.
Anyone who has met David knows how good he smells, so with that in mind, it isn't so surprising that his perfume range is so popular.
David's fans seem to want to smell like him.