Business · Companies · 4 hrs ago
South Korean brands launch new foods and seasonal products
Several South Korean food and drink brands launched new products, from everyday foods to seasonal items.
Sajo Foodist introduced three products under its Care For You brand, including chicken and a protein shake made with Korean rice flour.
Ottogi launched Super Red Ketchup for the 55th anniversary of its ketchup, with at least 50% more lycopene than its existing product.
Other launches include seaweed products from Pulmuone, a pork-belly-flavoured snack from Binggrae and three winter dishes featuring oysters from Tongyeong.
For the holiday season, Baskin-Robbins is taking advance bookings for 10 ice cream cakes with discounts of up to 40%, while Terra and Pringles introduced Christmas-themed packaging.
Gong Cha launched four Harry Potter-inspired drinks and menu items based on the colours and traits of Hogwarts’ four houses.
South Korean companies introduced a range of new foods, drinks and seasonal products.
Sajo Foodist launched three products using domestically grown powdered rice, including chicken and a protein shake.
Ottogi released Super Red Ketchup, with at least 50% more lycopene than its existing product.
Binggrae, Pulmuone Foods and other brands also announced new snacks, seaweed products, seasonal items and menu offerings.
The launches included Christmas products and winter-season foods and drinks.
- Who
- South Korean food and beverage companies, including Sajo Foodist, Ottogi, Binggrae and Pulmuone Foods.
- What
- They introduced new foods, drinks, restaurant dishes and seasonal packaging.
- When
- The article was published on November 13, 2026.
- Where
- Not stated.
- Why
- Reasons included the Christmas and winter seasons, a product anniversary, and new product offerings.
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- Sajo Foodist
- Three new products using domestically grown powdered rice
- Ottogi
- Super Red Ketchup has at least 50% more lycopene than its existing product
- Binggrae
- Launched Original Samgyeopsal Chips with sesame oil and salt flavor
- Pulmuone Foods
- Introduced the Wooribada seaweed brand and four products
- Baskin-Robbins
- Previewed 10 Christmas ice cream cakes; presale offers discounts of up to 40%
- Gong Cha Korea
- Released four new menu items in collaboration with Warner Bros.