Business · Companies · 21 hrs ago
Flipkart Targets October-End Launch for Food Delivery Service
Flipkart has expanded testing of its food delivery service to more than 8,000 employees in Bengaluru, India.
The Walmart-owned online retailer is preparing to enter a market dominated by Zomato and Swiggy.
The service, called Eat-in by Minutes, appears as a separate tab in Flipkart’s shopping app and uses restaurants listed on ONDC as well as restaurants signed up directly.
Flipkart has deployed a dedicated delivery fleet through its logistics arm, Ekart, separate from the riders handling its quick-commerce deliveries.
The company has proposed a base commission of about 10% for restaurants, compared with the 20% to 25% they typically pay established platforms.
A lower commission could appeal to restaurants, though advertising and promotions can add to their costs.
Flipkart is targeting a public launch by October-end and plans to expand to five or six cities by the end of 2026.
Flipkart has expanded an employee trial of its food-delivery service, Eat-in by Minutes, to more than 8,000 employees in Bengaluru.
The Walmart-owned company is reportedly targeting a public launch by the end of October 2026.
The service uses restaurants listed on ONDC and restaurants signed up directly, with deliveries handled by a dedicated Ekart fleet.
Flipkart has proposed a base commission of about 10% for restaurant partners, compared with the usual 20% to 25% on established platforms, according to a restaurant industry representative.
The company is targeting expansion to five or six cities by the end of 2026.
- Who
- Flipkart, the Walmart-owned Indian e-commerce company.
- What
- It is testing Eat-in by Minutes, a food-delivery service, and reportedly plans a public launch.
- When
- The company is targeting a public launch by the end of October 2026.
- Where
- The employee trial is in Bengaluru, India.
- Why
- Flipkart aims to enter India’s food-delivery market and compete with Zomato and Swiggy.
This story does not have two clearly opposing sides.
Flipkart began testing the service with a few hundred employees in Bengaluru.
The internal trial had expanded to more than 8,000 employees.
Flipkart is reportedly targeting a public launch.
Flipkart is targeting expansion to five or six cities.
- Trial size
- More than 8,000 employees
- Trial location
- Bengaluru
- Service name
- Eat-in by Minutes
- Delivery fleet
- Dedicated Ekart riders
- Proposed base commission
- About 10%
- Target expansion
- Five or six cities by the end of 2026
3 sources
What people are saying
Monopoly is bad, but duopoly is more pathetic
What one does, the other follows suit.
Flipkart’s quick commerce benefit will get passed on to food delivery, so it will be leaner, more efficient