Business · Companies · 1 hr ago
Survey Finds More Anime Viewers Use Prime Video Than Netflix
A 2026 Japanese reader survey found Prime Video led for anime use among respondents who use subscription streaming.
About 50% cited Prime Video, while roughly 30% cited Netflix.
The survey was published on November 5 by the Japanese information website Anime!
Anime!
Respondents could use more than one streaming service, so the figures describe overlap rather than exclusive choices.
The survey focused on anime use, and its respondents were mostly men, with many in their 30s or 19 and younger.
The sample size was not disclosed, so the results cannot show how representative the findings are.
The figures suggest Prime Video has a substantial anime audience, but the survey does not establish that it has overtaken Netflix among all anime viewers.
A survey of Japanese readers found that more respondents who use subscription streaming cited Prime Video for anime than Netflix.
About 50% cited Prime Video, compared with roughly 30% who cited Netflix.
The survey was published by the Japanese information website Anime! Anime! on November 5.
Respondents could use more than one service, and the survey did not disclose its total sample size.
The reported results describe the survey’s respondents and do not establish overall streaming-service market shares.
- Who
- Respondents to Anime! Anime!’s 2026 oshikatsu reader survey who use subscription streaming.
- What
- About 50% cited Prime Video for anime, while roughly 30% cited Netflix.
- When
- The survey was published on November 5, 2026.
- Where
- Japan; the survey was published by the Japanese information website Anime! Anime!.
- Why
- Not stated
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- Prime Video
- About 50% of respondents who use subscription streaming cited it for anime.
- Netflix
- Roughly 30% cited it.
- U-NEXT and Hulu
- Around 10% each were cited.
- Survey publication
- Anime! Anime! published the survey on November 5, 2026.
- Sample size
- Not disclosed.