Politics · Spain · 4 hrs ago

Spanish left parties build WhatsApp networks to mobilize voters

Spanish left parties build WhatsApp networks to mobilize voters

Spain’s left-wing parties are building WhatsApp networks to mobilize voters ahead of the general election scheduled for 29 November.

PSOE, Frente Amplio and Podemos have each launched channels where supporters can share campaign messages with contacts and groups.

The effort is inspired by a network that helped Lula da Silva’s campaign in Brazil, where a WhatsApp channel grew to nearly 11 million members.

It expanded sharply after Lula lost the first round and helped spread campaign messages to voters who were unsure how to vote.

The Spanish channels have 45,000 PSOE members, more than 41,000 for Frente Amplio and 11,400 for Podemos, according to the figures given.

The parties hope supporters can reach voters beyond social media algorithms and help prevent the right from winning a majority.

The channels are growing, and party figures are urging members to recruit friends, relatives and colleagues.

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What people are saying

Eduardo Fernández RubiñoFrente Amplio candidate in Madrid
We are not going to be spectators in this election; we are going to be protagonists. Because in this election, you are the candidate.
via El Mundo