Entertainment · Gaming · 4 hrs ago
Gears of War: E-Day Sold an Estimated 400,000 Copies
Gears of War: E-Day sold an estimated 400,000 copies across console and PC, according to a figure cited by gaming analyst Tom Warren.
The game launched this month and was available on Xbox Game Pass from day one, so subscribers could play without buying a copy.
A separate estimate puts Game Pass players at 1.7 million, far more than the number of reported purchases.
Analyst Rhys Elliott estimated that 722,000 players paid for a Premium upgrade, and said nearly 950,000 people likely paid for the game in some form.
This gap matters because access through subscriptions may not translate into game sales, even when many people play.
Xbox is reportedly considering changes to Game Pass, including letting subscribers choose which features to pay for, but no details or timing are given.
Gears of War: E-Day has reportedly sold about 400,000 copies across console and PC.
The estimate was cited by The Verge, based on a source familiar with sales.
Analysts say many more players accessed the game through Xbox Game Pass than bought it outright.
Alinea Analytics estimated that 1.7 million players used Game Pass to access the game.
The game launched on Game Pass on its release day, while some players paid for a Premium upgrade.
- Who
- Gears of War: E-Day and its players.
- What
- The game reportedly sold about 400,000 copies across console and PC. Analysts estimated that many more players accessed it through Game Pass.
- When
- The estimate was reported on October 29, 2026. The game’s full release was October 6.
- Where
- Across console and PC.
- Why
- Analysts pointed to the game’s day-one availability on Xbox Game Pass as a reason many players accessed it without buying a copy.
This story does not have two clearly opposing sides.
The game prompted an additional 250,000 Premium upgrades between October 1 and its full release on October 6.
Gears of War: E-Day had its full release.
Alinea Analytics head of market analysis Rhys Elliott posted estimates of Game Pass access and Premium upgrades.
IGN reported The Verge’s estimate that the game had sold over 400,000 copies across console and PC.
- Reported sales
- Over 400,000 copies across console and PC
- Estimated Game Pass access
- 1.7 million players
- Estimated Premium upgrades
- 722,000
- Additional Premium upgrades
- 250,000 between October 1 and October 6
- Full release
- October 6
What people are saying
E-Day sold 62,000 copies on Xbox against 722,000 Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold.
Posts on X
Gears of War: E-Day has sold 230K copies (@alineaanalytics estimates). Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue (almost three-quarters). On Xbox, Game Pass is cannibalising