Business · Companies · 2 hrs ago
Thai vitamin drink brand Vitaday launches in South Korea at CU
Thai vitamin drink brand Vitaday is launching in South Korea through CU convenience stores.
Its three drinks go on sale nationwide at CU, with PPL LOGICS handling imports and distribution.
The three flavors are pomegranate, honey lemon and Kyoho grape.
Each 481-milliliter drink has zero sugar and zero calories; the pomegranate flavor contains astaxanthin, while the other two contain vitamin C. The pomegranate drink has packaging featuring BLACKPINK’s Jisoo, the brand’s global ambassador.
To mark the launch, CU is offering a buy-two-get-one-free deal alongside a social media event, both running through November 4.
Event winners will be announced November 11.
Thai vitamin drink brand Vitaday has launched in South Korea, with three products sold exclusively at CU convenience stores.
PPL LOGICS, Vitaday’s South Korean importer and distributor, said sales began on October 28.
The drinks are pomegranate, honey lemon and Kyoho grape, and all are sugar-free, calorie-free and 481 millilitres.
The pomegranate drink has a package featuring BLACKPINK member Jisoo, Vitaday’s global ambassador.
A 2+1 promotion and a social media event tied to the launch run through November 4.
- Who
- Thai brand Vitaday, its South Korean importer and distributor PPL LOGICS, and CU convenience stores.
- What
- Vitaday launched three vitamin drinks for sale exclusively at CU in South Korea.
- When
- Sales began on October 28, 2026.
- Where
- At CU convenience stores across South Korea.
- Why
- The launch marked Vitaday’s first entry into the South Korean market.
This story does not have two clearly opposing sides.
Vitaday’s three drinks went on sale at CU stores across South Korea.
The launch promotion and social media consumer event are scheduled to run.
The event winners are scheduled to be announced.
- Products
- Astaxanthin pomegranate, vitamin C honey lemon and vitamin C Kyoho grape
- Retailer
- CU convenience stores
- Volume
- 481 millilitres per drink
- Price promotion
- 2+1
- Event deadline
- November 4
- Winners announced
- November 11
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