Business · Companies · 4 hrs ago
PowerUp Money Raises $10 Million to Expand Wealth Management
Bengaluru startup PowerUp Money raised $10 million in a funding round led by Flourish Ventures, with existing investors also taking part.
The company says it will use the money to grow its AI-based wealth management services and build personalised financial plans for Indian investors.
PowerUp began in 2025 by helping customers manage mutual fund portfolios, and says more than 1.5 million people use its platform.
It is now moving beyond mutual fund advice towards a broader financial planning platform that includes investment advice and managed wealth services.
Its new Elite Prime service offers digital advice that takes users’ goals, risk profiles and existing investments into account.
PowerUp also plans to expand Infinite, a service that combines financial planning, portfolio management and adviser support.
The company says Infinite has reached nearly ₹500 crore in assets under management in about nine months, as it seeks to serve more investors.
PowerUp Money has raised $10 million in a funding round led by Flourish Ventures.
The Bengaluru-based startup plans to expand its AI-led wealth management and managed advisory services.
It aims to grow beyond mutual fund advice into a full-stack financial planning platform for Indian investors.
The company says its platform has more than 1.5 million customers tracking mutual fund portfolios worth over ₹2.5 lakh crore.
It has also launched Elite Prime, a digital wealth advisory service, and says its Infinite service has nearly ₹500 crore in assets under management.
- Who
- PowerUp Money, a Bengaluru-based wealthtech startup, raised the funding. Flourish Ventures led the round.
- What
- The company raised $10 million to expand its wealth management and financial planning services.
- When
- The article was published on November 2, 2026. The funding round date is not stated.
- Where
- Bengaluru, India. The company serves Indian investors.
- Why
- To expand AI-led wealth management, scale managed advisory and develop personalised financial planning solutions.
This story does not have two clearly opposing sides.
Prateek Jindal launched PowerUp to help customers manage their mutual fund portfolios.
PowerUp launched Infinite, which the company says has grown to nearly ₹500 crore in assets under management.
Inc42 reported that PowerUp Money had raised $10 million in a round led by Flourish Ventures.
- Funding
- $10 million (₹95 crore)
- Lead investor
- Flourish Ventures
- Customers
- More than 1.5 million
- Tracked mutual fund portfolios
- More than ₹2.5 lakh crore
- Infinite assets under management
- Nearly ₹500 crore
What people are saying
A significant portion of this investment will go towards building an AI-powered wealth manager that brings personalised financial planning and ongoing portfolio guidance to every Indian