Business · Companies · 2 hrs ago
Paris Baguette expands chocolate desserts after churros sell 5 million
Paris Baguette says its chocolate chewy churros have sold 5 million since launching in September.
The South Korean bakery chain is adding a longer version with more chocolate coating, along with 30 chocolate desserts including cakes, breads and doughnuts.
The original churros combine chocolate flavor with a crisp outside and chewy center.
Social media reviews and serving ideas helped the churros gain popularity, including combinations with whipped cream or ice cream.
The new range gives customers more chocolate dessert options from the bakery.
Customers who buy campaign products can enter a prize draw from November 4 to 30 by entering a code from their receipt in the Paris Baguette app.
Paris Baguette said its chocolate-filled chewy churros have sold 5 million units.
The bakery chain is launching a follow-up churro and offering 30 chocolate desserts.
The original churro was launched in September and gained attention through social media posts.
A promotional prize draw for customers runs from November 4 to 30.
- Who
- Paris Baguette.
- What
- It is launching a new churro and offering 30 chocolate desserts after its original chocolate chewy churro sold 5 million units.
- When
- The announcement was made on November 4, 2026. The original churro was launched in September.
- Where
- Not stated.
- Why
- Paris Baguette said interest in chocolate desserts led it to launch a range of products.
This story does not have two clearly opposing sides.
Paris Baguette launched its chocolate chewy churro.
Social media users shared reviews and combinations with whipped cream and ice cream, helping the product gain popularity.
Paris Baguette announced that the churro had sold 5 million units and introduced its follow-up product and 30 chocolate desserts.
Customers can enter the prize draw by submitting a purchase receipt number in the Paris Baguette app.
- Original churro sales
- 5 million units
- Chocolate dessert range
- 30 products
- New churro
- Longer than the original, with more chocolate coating
- Prize draw
- November 4–30
- Original product launch
- September
1 source
What people are saying
We are launching a variety of product lines, thanks to interest in chocolate desserts.
We will continue to introduce desserts that reflect consumer tastes and trends.