Entertainment · Celebrity · 5 hrs ago
Lee Ji-hye says she paid for staff’s Sungsimdang purchases
Singer and TV personality Lee Ji-hye defended buying baked goods at Sungsimdang, a popular bakery in Daejeon, South Korea.
Some social media users criticized a photo she posted showing 11 bags, saying a large purchase could leave less for other customers.
Lee said she visited Daejeon for a filming job and paid for staff to take items home, rather than buying everything for herself.
She said the purchases included two cakes for her, one for her husband and one each for six staff members; the other bags held roll cakes.
Lee also posted the staff members’ names, and some people who said they were there supported her account.
Reactions were divided, with some saying she had bought the items fairly while others questioned the size of the purchase.
The coverage gives no further developments.
Lee Ji-hye said she paid for Sungsimdang purchases so her staff could each take items after a filming visit to Daejeon.
She responded after some social media users criticized her for buying a large quantity and argued she had not considered people waiting behind her.
Lee said the items were for staff and that she had only helped with payment.
She posted names of staff who took items, saying there was no group photo.
Reports described 11 insulated bags, with purchases divided among Lee, her husband and six staff members.
- Who
- Singer and broadcaster Lee Ji-hye, her staff and her husband, Moon Jae-wan.
- What
- Lee said she paid for Sungsimdang purchases for staff and denied buying them all for herself.
- When
- Lee posted her explanation on October 14, 2026.
- Where
- Sungsimdang bakery in Daejeon, South Korea.
- Why
- Some social media users criticized the large purchase, saying it might leave less for customers waiting behind her.
Critics of the purchase
Defenders of the purchase
Consideration for other customers
Critics of the purchase
Some said buying so many items failed to consider people waiting behind her.
Defenders of the purchase
Others said the purchase was fair because Lee and her group queued.
Whether the purchase caused a problem
Critics of the purchase
Some questioned buying a large quantity at a popular bakery.
Defenders of the purchase
Others said buying several cakes after queuing did not necessarily harm other customers.
Lee visited Sungsimdang after filming in Daejeon and posted a photo of the purchases with the caption “Ours.
Some social media users criticized the quantity, saying Lee should have considered customers waiting behind her.
Lee said the purchases were for staff and that she had only helped pay.
- Purchase bags
- 11 insulated bags
- Cake allocation
- 9 cakes: 2 for Lee, 1 for her husband and 6 for staff
- Staff identification
- Lee posted the names of staff who took items
- Location
- Sungsimdang bakery, Daejeon
3 sources
What people are saying
I only helped with the payment.
Why are you creating a controversy?
I helped with the payment so the staff could each take one.
Since there is no group photo, I will write down the names of the people who took them.