Business · Companies · 10 hrs ago
Finnish boatmaker Saxdor finds a growing market in Italy
Riccardo Caverzan’s Supermarine imports and sells Finnish-made Saxdor boats in Italy and Monaco.
Caverzan founded the company in 2023 with his brother Andrea and Balthazar Witzig, drawing on experience in the automotive business.
Italy has become Saxdor’s largest European market by volume and value, despite its strong home-grown boatbuilding industry.
Supermarine says it has delivered more than 100 boats over the past three seasons, including five of the new Saxdor 460 sold in 2026.
A network of ten sales and service locations supports customers along Italy’s coasts, from choosing a boat to after-sales care.
The company also attends about seven boat shows a year to promote the brand and meet potential buyers.
Supermarine has delivered more than 100 Saxdor boats in Italy over the past three seasons.
Italy has become the Finnish boatmaker’s largest European market by volume and value.
The company says it sold five new Saxdor 460 boats in 2026.
Supermarine, founded in 2023, is Saxdor’s official distributor in Italy and Monaco.
Its strategy includes a network of dealers and service points, trade-show appearances, digital work and a community of boat owners.
- Who
- Finnish boatmaker Saxdor and its Italian distributor, Supermarine, founded by Riccardo Caverzan, his brother Andrea and Balthazar Witzig.
- What
- Saxdor has grown its sales in Italy, which has become its largest European market by volume and value.
- When
- Supermarine was founded in 2023. More than 100 boats were delivered over the past three seasons, and five Saxdor 460s had been sold in 2026.
- Where
- Italy, where Supermarine distributes and services Saxdor boats; the company also covers Monaco.
- Why
- Caverzan says Saxdor stood out for its product identity, efficient industrial processes, recognisable range and premium features at a competitive price.
This story does not have two clearly opposing sides.
Riccardo Caverzan, his brother Andrea and Balthazar Witzig founded Supermarine.
Supermarine delivered more than 100 Saxdor boats in Italy.
Supermarine had sold five units of the new Saxdor 460.
- Distributor
- Supermarine is Saxdor’s official distributor in Italy and Monaco.
- Italian market
- Largest European market for Saxdor by volume and value.
- Deliveries
- More than 100 boats over the past three seasons.
- Saxdor 460
- Five units sold in 2026.
- Network
- Ten sales and service points along Italy’s coasts.
What people are saying
Mutuando in parte l’approccio dell’automotive, ho individuato nel brand finlandese alcune caratteristiche in grado di distinguersi rispetto all'offerta tradizionale
A partire da queste premesse, con Supermarine ho costruito una strategia basata su quattro pilastri: distribuzione, presenza sul territorio, gestione dei dati e creazione di una community di armatori