Business · Companies · 8 hrs ago
OXXO launches basic-goods basket to compete for everyday grocery shopping
OXXO has launched a basket of household staples in its stores across Mexico, aiming to win more everyday grocery purchases.
The range includes rice, beans, dairy products, cooking oil, cleaning supplies, toilet paper and canned tuna.
Most products will cost 20 pesos, though the company has not specified the package sizes for items such as rice, beans and oil.
The products will include OXXO brands and other familiar brands, and will be marked with basket-shaped signs in stores.
FEMSA, OXXO’s owner, has said it wants to grow in basic household goods, where it has had a relatively small share.
The chain hopes its nearby stores can help customers avoid extra trips for routine purchases.
The offer is still being developed with suppliers, including work on package sizes and formats that fit customers’ needs; FEMSA said earlier that the trials were at an initial stage.
OXXO has launched a basket of basic household goods to compete for consumers’ everyday grocery shopping in Mexico.
The Canasta OXXO includes items such as rice, beans, dairy products, oil, cleaning products, detergent, toilet paper and tuna.
Most products will sell for 20 pesos across OXXO’s network of 24,759 stores in Mexico.
The offer includes OXXO’s own brands, such as La Posada and Azálea, as well as other recognized brands.
Products will be marked with basket signs on store shelves and displays.
- Who
- OXXO, owned by Fomento Económico Mexicano (FEMSA), launched the offer.
- What
- It introduced a basket of basic household goods, with most items priced at 20 pesos.
- When
- The story was published on November 10, 2026.
- Where
- OXXO stores in Mexico.
- Why
- OXXO aims to gain a larger share of everyday household-goods purchases and let customers buy essentials without traveling farther.
This story does not have two clearly opposing sides.
FEMSA said it would work with suppliers to restructure its range of basic household goods and review product sizes and prices.
FEMSA chief executive José Antonio Fernández Garza-Lagüera said daily-replenishment tests, including Canasta OXXO, were still at an early stage.
El Economista MX published its report on OXXO’s launch of the basic-goods basket.
- Most products
- 20 pesos
- Store network
- 24,759 OXXO stores in Mexico
- Own brands
- La Posada and Azálea
- Goods included
- Rice, beans, dairy products, oil, cleaning products, detergent, toilet paper and tuna
What people are saying
The proposal is very simple: to make use of the network of nearly 25,000 stores to take care of everyday purchases without additional travel.
If there is always an OXXO, today we also want to be the most convenient option for everyday groceries.
We still need to develop other products, in collaboration with our suppliers, that fit the gram weight our customers demand, the price per gram they expect and the type of packaging that is most convenient for them to carry.