Business · Companies · 2 hrs ago

Match Group expands India safety tools as it targets dating-app growth

Match Group expands India safety tools as it targets dating-app growth

Match Group, which owns Tinder and Hinge, is targeting growth in India as more people use smartphones and the internet.

The company says dating-app use in India remains low compared with markets such as the United States.

Scams and fake accounts are a leading user complaint, including in India, according to Match Group safety chief Yoel Roth.

Reported scams include fake investments, extortion and restaurant schemes in which someone is lured to a venue and faces an inflated bill.

A US Senate investigation found shortcomings in Tinder’s global fraud-detection systems, including AI tools that had not been updated for years.

Match Group is adding screenshot protection, contact blocking and video verification for Indian users and working with authorities on scam-awareness campaigns.

The company has not disclosed India-specific safety spending or scam-report numbers, and it has not said when the work with authorities will end.

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What people are saying

Yoel RothMatch Group senior vice-president and head of trust and safety
The most prominent issue we see reported is scams and fake accounts. And that's true in India, and it's true universally,
via Mint