Science & Tech · AI · 5 hrs ago
Chatbot Ads Spread as Companies Test What Works
Ads are becoming part of chatbot services, as companies look for ways to earn money from AI conversations.
OpenAI says more than 100,000 customers have advertised in ChatGPT since ads launched there in February, and Google has expanded ads in its AI Mode search chatbot to 10 more countries.
Anthropic says it will keep Claude ad-free, while the article notes the company has about $112 billion in investor funding.
Koah Labs, a San Francisco ad-tech startup, says its system brings ads to more than 200 apps, including DeepAI and Liner.
Koah says AI-written ads generate twice as many clicks as ads written entirely by people, and users click about 3 percent of ads in its network.
Chatbots can use conversation context to tailor ads, but advertisers are not yet satisfied with the experience, and some companies face rules limiting what their ads can say.
The industry is still testing how to make ads relevant without making them intrusive or putting brands at risk.
OpenAI has attracted more than 100,000 advertising customers since ads debuted in ChatGPT in February.
Google expanded ads in its AI Mode search chatbot to 10 more countries beyond the United States.
Anthropic says it will keep its Claude chatbot ad-free, while advertising technology companies are testing ways to make chatbot ads effective.
Koah Labs says ads partly composed by AI generate twice as many clicks as ads written entirely by humans.
Koah says users click on about 3 percent of ads in its network, roughly matching the performance of Google’s more established ads system.
- Who
- OpenAI, Google, Anthropic and advertising technology company Koah Labs are among the companies involved.
- What
- Companies are testing and expanding advertising in chatbots, while Anthropic says Claude will remain ad-free.
- When
- OpenAI’s ChatGPT ads debuted in February. Google expanded AI Mode ads last week, according to the article.
- Where
- ChatGPT, Google’s AI Mode and more than 200 apps supported by Koah Labs.
- Why
- Chatbot companies may need advertising revenue to help cover the high costs of generating AI responses.
This story does not have two clearly opposing sides.
Ads debuted in ChatGPT.
Anthropic reaffirmed its pledge in a Super Bowl commercial to keep Claude ad-free.
Google expanded ads in its AI Mode search chatbot to 10 more countries beyond the United States.
- OpenAI advertisers
- More than 100,000 customers
- Google AI Mode expansion
- 10 more countries beyond the United States
- Koah Labs reach
- More than 200 apps
- Koah ad click rate
- About 3 percent
- AI-composed ad clicks
- Twice as many as ads written entirely by humans
What people are saying
find them highly relevant
not only the prompt, or the Google search, but also the response from the AI platform, which brings context from the rest of the conversation thus far.