Business · Companies · 9 hrs ago

IE University opens Riyadh centre as demand for executive education grows

IE University opens Riyadh centre as demand for executive education grows

Spain’s IE University has opened a permanent centre in Riyadh to bring more of its work to Saudi Arabia.

Its chief executive, Santiago Iñiguez, said demand is growing among companies and government bodies seeking leadership training.

The university has worked with Saudi institutions for more than 18 years, but previously brought many Saudi participants to Madrid.

The new centre is in Riyadh’s KAFD creative district and offers executive education, entrepreneurship, design and media activities.

The centre has begun running public programmes and monthly events, and hosted an October entrepreneurship event connected to Madrid’s South Summit.

More than 750 companies have joined Saudi Arabia’s regional headquarters programme, widening the potential pool of clients for leadership and business training.

IE says its Saudi partnerships include Aramco, stc and the Public Investment Fund, and that more than 70 Saudis have graduated from a finance master’s programme it runs with an academy.

The university is also looking to develop Saudi case studies for teaching internationally, while the scale and profitability of its Saudi market remain unclear.

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Santiago IñiguezIE University chief executive
The Middle East is one of the fastest-growing regions in the world in executive education, and Saudi Arabia has become one of the university’s most active markets.
via Al Eqtisadiah
The relationship with the Saudi market is no longer limited to attracting students and managers to Madrid.
via Al Eqtisadiah