Business · Companies · 8 hrs ago
Brazil’s 11/11 online sales are forecast to reach R$3.17 billion
Brazilian e-commerce sales on 11/11 are forecast to reach R$3.17 billion in 2026, up 21% from the year before.
The date is part of a wider trend of shopping events built around repeated numbers, which began with China’s Singles’ Day and spread to other markets.
Shopee brought its 9/9 promotion to Brazil in 2020, and rivals including Mercado Livre and Amazon later adopted double-number sale days.
From January to September 2026, all double-number dates generated R$14.4 billion in Brazilian online sales, 42.1% more than in the same period a year earlier.
Orders rose 56%, but the average amount spent per order fell 8.9%, suggesting shoppers placed more orders while spending less on each one.
Shopee plans more extra coupons for 11/11 than for Black Friday, though the amounts are close: R$25 million and R$23 million, respectively.
Double-number events do not appear to be replacing Black Friday: nine in 10 consumers still plan to shop during its main November promotion, and more people are researching purchases early.
Brazilian online sales on 11/11 are forecast to reach R$3.17 billion in 2026, up 21% from the previous year.
The projection was prepared by Confi through its Neotrust market intelligence service, in partnership with E-Commerce Brasil.
Across all double-date shopping events from January to September 2026, Brazilian e-commerce generated R$14.4 billion, up 42.1% year on year.
Shopee says its sales on double-date shopping events average twice its usual level.
A survey cited in the article found that nine in ten consumers planned to keep their shopping plans for November’s Black Friday campaign.
- Who
- Brazilian e-commerce retailers, with the forecast prepared by Confi’s Neotrust service and E-Commerce Brasil.
- What
- Online sales on 11/11 are forecast to total R$3.17 billion, 21% higher than the previous year.
- When
- November 11, 2026.
- Where
- Brazil.
- Why
- Double-date promotions encourage online shopping and concentrate consumer demand, according to people quoted in the article.
This story does not have two clearly opposing sides.
Students at Nanjing University in China chose November 11 to celebrate Singles’ Day.
Shopee brought its double-date promotions to Brazil.
Mercado Livre and Amazon had also joined the double-date promotions.
Double-date events generated R$14.4 billion in Brazilian e-commerce sales.
Brazilian online sales are forecast to reach R$3.17 billion.
- 11/11 sales forecast
- R$3.17 billion
- Year-on-year forecast growth
- 21%
- Double-date sales, January–September 2026
- R$14.4 billion
- Double-date sales growth, January–September
- 42.1%
- Shopee sales on double-date events
- Twice its average level
- Black Friday shopping plans
- Nine in ten consumers planned to keep them
What people are saying
We started by creating this habit. The first was July 7, our anniversary. At first it was very difficult. Shopee was just starting in Brazil. It was something to be built.
In general, these days increase brand awareness and traffic, as well as bringing better offers and higher conversion.
Companies educate consumers who shop online more or less frequently to develop a pattern of behavior.