Business · Companies · 4 hrs ago
GS25’s Hyejaroun convenience-food brand passes 500 billion won in sales
South Korean convenience-store chain GS25 has redesigned packaging for its Hyejaroun food brand.
Hyejaroun sells ready-to-eat foods that the company presents as good quality at reasonable prices.
The brand passed 500 billion won in cumulative sales three years after its 2023 relaunch.
The new packaging puts the brand name more prominently on products and uses a typeface developed for Hyejaroun.
GS Retail says Hyejaroun customers return to GS25 at a rate of 90%, and spend more per visit than its other customers.
GS25 is also targeting younger shoppers with new products and marketing, while the company says it aims to grow the brand across generations.
GS25’s Hyejaroun convenience-food brand has surpassed 500 billion won in cumulative sales since its 2023 relaunch.
GS Retail said it is renewing the brand’s packaging design, a process that began in September.
The new design puts the brand name prominently on packages and uses a typeface developed for Hyejaroun.
GS Retail said Hyejaroun customers return to GS25 at a rate of 90%, and their average spending is at least 42% higher than that of general customers.
- Who
- GS Retail and its GS25 convenience-food brand Hyejaroun.
- What
- Hyejaroun’s cumulative sales passed 500 billion won, and GS25 is renewing its packaging design.
- When
- The brand passed the sales milestone within three years of its 2023 relaunch. The design renewal began in September.
- Where
- GS25 convenience stores in South Korea.
- Why
- GS Retail said the renewal is intended to support the brand’s growth.
This story does not have two clearly opposing sides.
Hyejaroun was relaunched.
GS25 began gradually renewing Hyejaroun’s package design.
Hyejaroun’s cumulative sales exceeded 500 billion won.
GS Retail announced the packaging design renewal.
- Cumulative sales
- More than 500 billion won
- Relaunch
- 2023
- Customer return rate
- 90%
- Average spending
- At least 42% higher than general customers
- Design renewal began
- September 2026
What people are saying
Through this renewal, including the development of a dedicated typeface and packaging, and brand marketing, we will grow it into a national convenience-food brand that appeals to all generations.