Business · Companies · 2 hrs ago
Lotte Duty Free holds VIP whisky and champagne events with Moët Hennessy
Lotte Duty Free is holding private drinks events with Moët Hennessy for its top domestic members in Seoul and Busan.
The events are for 20 members in each city, giving them a chance to sample premium whisky and champagne.
On Oct.
23, members in Seoul attended a Glenmorangie masterclass featuring four single-malt whiskies.
A champagne class is scheduled in Busan for Oct.
29, with five champagnes from brands including Dom Pérignon and Veuve Clicquot.
Guests are expected to compare the brands and how the champagnes taste across different vintages.
The events follow a strategic partnership signed in September at the TFWA World exhibition in Cannes.
Lotte Duty Free says it plans to keep offering private events and shopping benefits tailored to VIP customers.
Lotte Duty Free is holding private whisky and champagne events with luxury drinks company Moët Hennessy for its top domestic members.
The events are taking place in Seoul and Busan.
A whisky masterclass for 20 members was held in Seoul on October 23.
A champagne class for 20 members is scheduled in Busan for October 29.
The events are part of a strategic business agreement signed by the companies in September.
- Who
- Lotte Duty Free and Moët Hennessy are holding the events for Lotte Duty Free’s top domestic members.
- What
- They are hosting a single-malt whisky masterclass and a prestige champagne class.
- When
- The whisky event was held on October 23, 2026. The champagne event is scheduled for October 29.
- Where
- The events are in Seoul and Busan, South Korea.
- Why
- They are part of a strategic business agreement signed by the companies at the 2026 TFWA World exhibition in Cannes.
This story does not have two clearly opposing sides.
Lotte Duty Free and Moët Hennessy signed a strategic business agreement at the TFWA World exhibition in Cannes.
Lotte Duty Free held a Glenmorangie masterclass for 20 top members in Seoul.
Lotte Duty Free announced the events.
Lotte Duty Free is scheduled to hold a prestige champagne class for 20 top members in Busan.
- Seoul whisky event
- October 23, 2026; 20 top members
- Whisky selection
- Four single malts, including Glenmorangie 21-year-old and Signet Reserve
- Busan champagne event
- October 29, 2026; 20 top members
- Champagne selection
- Five varieties, including Dom Pérignon, Armand de Brignac and Veuve Clicquot
- Agreement
- Signed in September 2026 at TFWA World in Cannes
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What people are saying
We will continue to broaden our contact with VIP customers through private events that reflect customer preferences and differentiated shopping benefits.