Entertainment · TV & Streaming · 9 hrs ago
ITV drama The Blame sells to broadcasters across Europe and beyond
ITV drama The Blame has secured buyers in several international markets.
Broadcasters and platforms in Sweden, Norway, Slovenia, Belgium, Ireland, Portugal and the Balkans have acquired the series, along with services in Israel, the Middle East and North Africa, and New Zealand.
Michelle Keegan and Douglas Booth play detectives investigating a murder that leads to institutional cover-ups and moral compromise.
The six-part series was made by Quay Street Productions for ITV and is based on Charlotte Langley’s debut novel of the same name.
Its top episode reached 8.3 million viewers across ITV and ITVX after audience figures were consolidated.
ITV said that made it the UK’s biggest new drama across television and streaming in 2026 to date.
There is no US buyer in place yet, and the series has been sold to a range of broadcasters and platforms outside the United States.
ITV drama The Blame has been acquired by broadcasters across Europe and other regions.
Buyers include broadcasters in Sweden, Norway, Slovenia, Belgium, Ireland and Portugal, as well as services in the Balkans, Israel, the MENA region and New Zealand.
The six-part series stars Michelle Keegan and Douglas Booth as detectives investigating a murder.
Its highest-rating episode reached an audience of 8.3 million across ITV and ITVX.
No US buyer is in place, according to Deadline.
- Who
- Broadcasters and platforms across Europe and beyond acquired The Blame.
- What
- The six-part ITV drama was sold to international buyers.
- When
- Deadline reported the deals on 9 November 2026.
- Where
- Buyers are in Europe, the Balkans, Israel, the MENA region and New Zealand.
- Why
- Not stated
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Episode audience
- 8.3 million across ITV and ITVX
- Series length
- Six parts
- Sweden buyer
- SVT
- Norway buyer
- TV2
- New Zealand buyer
- Sky
What people are saying
Anchored by Michelle and Douglas’s exceptional performances, The Blame is exactly the kind of propulsive detective thriller that cuts through – and has hooked UK audiences in and kept them guessing since launching
Buyers and audiences continue seeking out compelling crime stories such as this, with plenty of twists and turns and brilliantly layered characters.