Business · Companies · 21 hrs ago
Fraiche plans more than 300 new perfume franchises in Mexico in 2027
Fraiche plans to open more than 300 franchises in Mexico in 2027, more than twice the number it added in 2026.
The company, which has operated in Mexico for 30 years, expects to focus much of its expansion on the country’s northern region.
Its growth comes as demand rises for affordable fragrances, including products from Arabic perfume brands that have gained attention on social media.
Fraiche has more than 1,000 locations nationwide, including company-owned stores and franchises, and says a new franchise requires an investment of about 2.3 million pesos.
The company estimates franchise owners can recover that investment in 12 to 15 months.
Fraiche also sells body mists, candles and personal-care products, and has recently entered cosmetics; its planned expansion aims to reach more customers, including in markets near the US border.
Fraiche plans to open more than 300 new perfume franchises in Mexico in 2027, more than double the number it added in 2026.
The company’s expansion will focus mainly on northern Mexico.
Fraiche added more than 150 franchises in 2026, according to its public relations director.
The company says demand for affordable fragrances is helping drive growth in Mexico’s perfume market.
A Fraiche franchise requires an estimated investment of 2.3 million pesos, with an estimated return period of 12 to 15 months.
- Who
- Fraiche, a perfume company operating in Mexico for 30 years.
- What
- It plans to open more than 300 new franchises in 2027.
- When
- In 2027.
- Where
- Mexico, with a focus mainly on the north of the country.
- Why
- The company cites growth in the perfume market and demand for affordable fragrances.
This story does not have two clearly opposing sides.
Fraiche added more than 150 franchises during the year.
Fraiche expects to open more than 300 new franchises, mainly in northern Mexico.
- Planned new franchises
- More than 300 in 2027
- Franchises added
- More than 150 in 2026
- Franchise investment
- About 2.3 million pesos
- Estimated return period
- 12 to 15 months
- Fraiche locations
- More than 1,000 across Mexico, including company-owned stores and franchises
What people are saying
This year we grew by more than 150 franchises, and that says a lot about the market in Mexico; for 2027 the expectation is to grow by double, that is, more than 300 new franchises, mainly in the north of the country.
Perfumery is growing more and more, and we have also seen this with Arab stores that have gone viral and have also grown strongly. Perfumery has grown year after year.
We provide them with practically everything; we support them in finding high-quality suppliers, and we fully fit out the space so they can have the best of the brand.