Politics · Spain · 9 hrs ago
Sánchez brings Begoña Gómez into PSOE’s campaign message
Pedro Sánchez kissed his wife, Begoña Gómez, at a PSOE rally in Fuenlabrada, near Madrid, on Saturday.
He told her that attacks had made them stronger and said, “I love you.”
The rally came as the PSOE prepares for elections on 29 November, and Sánchez used the moment to urge supporters to mobilise.
Gómez is awaiting trial over alleged influence-peddling and misuse of public funds, charges she denies.
The PP posted an AI-made image showing Sánchez kissing former minister José Luis Ábalos, while the PSOE used the original photo in a campaign slogan.
Justice Minister Félix Bolaños responded with a post contrasting the kiss with a photo of PP leader Alberto Núñez Feijóo.
The exchange turned a personal moment into a political campaign message as the parties compete for voters.
Pedro Sánchez used a kiss and a declaration of love for his wife, Begoña Gómez, at a PSOE event to make her part of the party’s campaign message.
He said attacks had made them stronger and told Gómez, “I love you.”
The moment prompted rival campaign messages on social media from the PSOE, the PP and government minister Félix Bolaños.
Gómez is awaiting trial on suspected embezzlement and influence-peddling charges.
The PSOE event took place in Fuenlabrada, near Madrid, with about 3,000 supporters attending.
- Who
- Pedro Sánchez and his wife, Begoña Gómez, at a PSOE event; the PP and PSOE later exchanged campaign messages.
- What
- Sánchez publicly expressed his love for Gómez, and the image became part of a political messaging exchange online.
- When
- Saturday, 17 October 2026.
- Where
- A PSOE event at the Tomás y Valiente Arts Centre in Fuenlabrada, Madrid; the messages were posted on X.
- Why
- El País reported that Sánchez aimed to mobilise progressive voters by presenting attacks on Gómez as politically motivated persecution.
PSOE
PP
Campaign message
PSOE
The PSOE used the photograph of Sánchez and Gómez to promote “The strength of love” and “The strength that can overcome everything.
PP
The PP posted an AI-generated image of Sánchez kissing former minister José Luis Ábalos, calling it “the campaign photo.
Political framing
PSOE
Sánchez said attacks had made him and Gómez stronger.
PP
The PP’s post used a satirical image to counter the PSOE’s campaign message.
Judge Juan Carlos Peinado issued an order opening a jury trial for Begoña Gómez and her assistant, Cristina Álvarez, on suspected influence-peddling and embezzlement charges.
Sánchez spoke at a PSOE Federal Committee event in Fuenlabrada and declared his love for Gómez.
The PP posted an AI-generated image of Sánchez kissing José Luis Ábalos, and the PSOE used the original photograph of Sánchez and Gómez in its own campaign message.
Félix Bolaños posted a montage contrasting the kiss with an archival photograph of Alberto Núñez Feijóo.
- Event
- PSOE Federal Committee campaign event
- Location
- Tomás y Valiente Arts Centre, Fuenlabrada, Madrid
- Attendance
- About 3,000 militants and supporters
- Election date referenced
- 29 November
- Gómez’s charges
- Suspected embezzlement and influence-peddling
3 sources
El beso de Sánchez y Begoña Gómez acaba en un cruce de mensajes entre PSOE y PP: del "tú eliges" de Bolaños a un montaje con Ábalos
Pedro Sánchez llama a la movilización en un mitin convertido en una declaración de amor a su mujer
Sánchez mete a Begoña Gómez en campaña: “Nos han intentado quebrar y estamos más fuertes. Te quiero”
What people are saying
They have tried to break us in every way and have achieved just the opposite: today we are stronger than ever. I love you.
The campaign photo.
On 29 November, you choose...
Posts on X
Te quiero, Begoña.
La foto de la campaña ❤️
La fuerza que puede con todo. 🌹❤️