Entertainment · K-Culture & Anime · 50 mins ago
K-pop agencies move headquarters beyond Gangnam
RBW has moved its headquarters to Gwangjin District in eastern Seoul, away from Gangnam, the district long associated with the K-pop industry.
The company says the new building will bring its business divisions and affiliate agencies together to improve decision-making and content production.
The area around Guui Station was once a legal district, but law firms began giving way to K-pop businesses after the local court and prosecutors' office moved in 2017.
RBW is not alone: Brave Entertainment has also moved to Gwangjin, while SM, JYP and BigHit Music have relocated to other Seoul districts.
None of Seoul's five largest entertainment agencies now has an office in Gangnam, though YG remains based in Mapo District.
The industry's center is shifting beyond Gangnam, with agencies setting up in several parts of Seoul rather than clustering in the southern district.
Major K-pop agencies have moved their headquarters out of Seoul’s Gangnam District, shifting the industry’s center beyond the area.
RBW established its new headquarters in Jayang-dong, Gwangjin District, to bring its business divisions and affiliates together.
Brave Entertainment has also moved from Gangnam to Gwangjin District.
SM Entertainment, JYP Entertainment and BigHit Music have relocated to other Seoul districts.
None of the five largest entertainment agencies currently has an office in Gangnam, according to the Korea Times.
- Who
- K-pop agencies, including RBW, Brave Entertainment, SM Entertainment, JYP Entertainment and BigHit Music.
- What
- They have moved their headquarters or offices out of Gangnam District.
- When
- The agencies’ moves took place at different times; exact dates are not stated.
- Where
- They moved to other Seoul districts, including Gwangjin, Seongdong, Gangdong and Yongsan.
- Why
- RBW said its move would bring divisions and affiliates together to improve decision-making and content-production efficiency. An agency official also cited transportation convenience.
This story does not have two clearly opposing sides.
RBW started out in Gangnam District.
The Seoul Eastern District Court and the Seoul Eastern District Prosecutors' Office relocated from the area near Guui Station.
Galaxy Corporation opened a new office in Yeouido-dong, Yeongdeungpo District.
The Korea Times visited RBW’s new headquarters in Jayang-dong, Gwangjin District.
- RBW headquarters
- Jayang-dong, Gwangjin District, Seoul
- Brave Entertainment move
- From Yeoksam-dong, Gangnam District, to Gwangjin District
- SM Entertainment move
- From Cheongdam-dong, Gangnam District, to Seongsu-dong, Seongdong District
- JYP Entertainment move
- From Cheongdam-dong, Gangnam District, to Seongnae-dong, Gangdong District
- BigHit Music move
- From Nonhyeon-dong, Gangnam District, to Hangangno-dong, Yongsan District
- Galaxy Corporation office
- Yeouido-dong, Yeongdeungpo District, opened this spring
What people are saying
We established the new headquarters in Gwangjin District to bring our existing business divisions and affiliates together in one place, improving decision-making and the efficiency of content production
The location is more convenient for transportation than you might expect, thanks to the Gangbyeon Expressway