Entertainment · K-Culture & Anime · 6 hrs ago
Four K-pop Agencies Form Company to Run Phenomenon Festival
JYP, HYBE, SM and YG have formed a company to handle the Phenomenon festival, a global K-pop event planned for December 2027.
The company was registered in Seoul on October 26 and will oversee the festival's planning, production and operations.
It will also acquire and manage related intellectual property.
The company and South Korea's culture ministry each own half of the trademark rights, following an agreement to share them.
The company is led by Park Yun-seo, who has worked at HYBE and JYP.
The joint venture puts four major K-pop agencies behind the festival, while the ministry shares ownership of its name.
The company is now responsible for organizing the event, but the sources give no further details about its plans.
Four major K-pop agencies have formed a joint company to plan, produce and operate the Phenomenon festival.
The company, Phenomenon Co., completed its registration on Oct. 26 in Seoul.
JYP Entertainment, HYBE, SM Entertainment and YG Entertainment are involved in the company.
The company and South Korea’s Ministry of Culture, Sports and Tourism each hold 50% of the festival’s trademark rights.
The festival is scheduled to take place in December 2027.
- Who
- JYP Entertainment, HYBE, SM Entertainment and YG Entertainment formed the company.
- What
- They established Phenomenon Co. to plan, produce and operate the Phenomenon festival.
- When
- The company completed registration on Oct. 26, 2026.
- Where
- Seoul, South Korea.
- Why
- The company will manage the festival and related intellectual property, including its trademarks.
This story does not have two clearly opposing sides.
The culture ministry and JYP agreed to transfer the festival trademark rights to Phenomenon Co. and the ministry in equal shares.
Phenomenon Co. completed its registration in Seoul.
Yonhap reported that the company had been established.
The Phenomenon festival is scheduled to take place.
- Company
- Phenomenon Co.
- Registration date
- Oct. 26, 2026
- Participating agencies
- JYP Entertainment, HYBE, SM Entertainment and YG Entertainment
- Trademark shares
- 50% held by Phenomenon Co.; 50% held by the culture ministry
- Festival timing
- December 2027