Business · Companies · 19 hrs ago
Daiso to sell mini keyrings modelled on classic book covers
South Korean retailer Daiso is launching miniature book-shaped keyrings based on the covers of four classic works.
The designs feature *The Old Man and the Sea*, *Daddy-Long-Legs*, *Sky, Wind, Stars and Poems* and *The Little Prince*.
They are accessories that look like small books, not a way to read the works.
The products extend Daiso’s range of miniature keyrings, which has included tiny versions of familiar objects and games.
The launch adds classic literature to a trend for small, collectible items that can be attached to bags or keys.
Online sales are scheduled to start November 11 at 9 a.m., but that schedule does not confirm when the products will reach stores or how much stock will be available; actual sales interest will become clear after launch.
Daiso plans to sell mini keyrings modelled on the covers of four classic books.
Online sales are scheduled to begin at 9 a.m. on November 11.
The designs are based on The Old Man and the Sea, Daddy-Long-Legs, Sky, Wind, and Stars, and The Little Prince.
A post introducing the keyrings drew about 74,000 views after appearing on an online community on November 4.
The article says actual sales response will be known after launch, and online sale timing does not guarantee store stock.
- Who
- Daiso, the South Korean retailer, is launching the keyrings.
- What
- Miniature book-shaped keyrings will reproduce covers of four classic titles.
- When
- Online sales are scheduled to start at 9 a.m. on November 11.
- Where
- The sale is announced for Daiso Mall. Store availability is not confirmed.
- Why
- The keyrings extend Daiso’s range of miniature keyrings and bring a literary cover design to everyday accessories.
This story does not have two clearly opposing sides.
A post introducing Daiso’s mini keyring books appeared on an online community.
Hankyung reported on the planned launch and online interest.
Online sales are scheduled to begin at 9 a.m.
- Titles
- The Old Man and the Sea; Daddy-Long-Legs; Sky, Wind, and Stars; The Little Prince
- Online launch
- November 11 at 9 a.m.
- Online post
- About 74,000 views
- Retailer
- Daiso
- Sales channel
- Daiso Mall