Science & Tech · Big Tech & Internet · 54 mins ago
Instagram Tests Videos Up to 90 Minutes With US Creators
Instagram is testing long-form video with selected creators in the United States.
The new feature, called Features, supports horizontal videos up to 90 minutes long.
Viewers can follow links from short Reels to a creator’s full video, bringing podcast and other long-form content onto the platform.
Instagram has already tested Features with creators in Brazil and plans to expand the US test to tens of thousands of creators.
The videos will appear in Explore and other parts of Instagram, and creators can bring existing advertising deals or work with Instagram to find new ones.
The videos will not be exclusive to Instagram, as the company competes with YouTube and other platforms for viewers and creators.
Instagram plans to bring the viewing experience to its TV app over time, while separately testing a feature for episodic videos.
Instagram is testing horizontal videos of up to 90 minutes with select creators in the United States.
The feature, called Features, is aimed at podcasters, comedians and other creators of long-form content.
Creators can link short Reels to full videos, which may also be recommended on Instagram’s Explore page and elsewhere.
Instagram has already tested the feature with creators in Brazil and plans to expand it to tens of thousands of U.S. creators.
The test is part of Instagram’s effort to attract more viewing and compete with platforms such as YouTube.
- Who
- Instagram is testing the feature with select U.S. creators, including podcasters and other long-form creators.
- What
- The test allows horizontal videos up to 90 minutes long and lets creators link Reels to full videos.
- When
- The U.S. test starts Monday, October 26, 2026.
- Where
- On Instagram in the United States; the feature has also been tested with creators in Brazil.
- Why
- Instagram aims to attract more entertainment viewing and serve creators making longer videos.
This story does not have two clearly opposing sides.
Instagram tested the feature with creators in Brazil.
Instagram began launching the test of horizontal videos up to 90 minutes with select U.S. creators.
- Maximum video length
- 90 minutes
- Feature name
- Features
- Initial test location
- Brazil
- Planned U.S. expansion
- Tens of thousands of creators
- Short-form video format
- Reels, typically around three minutes or less
3 sources
What people are saying
What you’re now going to be able to do is, you see a clip of a podcast that you love, you can just click and continue watching or watch the full video, and you’ll be able to dive in and see the whole thing because creators are going to be able to link these Reels to their overall feature
Instagram is all about connecting people over creativity, and creativity is so much more than just shortform video or just posts and carousels
We think the best viewing experience for long-form horizontal content is on a big horizontal screen, and so I think that that is where we will expect a lot of the deep consumption to happen over time