Health · Public Health & Disease · 1 hr ago
Addictions France calls for a ban on alcohol advertising online
Addictions France says alcohol brands are using social media to get around France’s Evin law, which restricts alcohol advertising.
The group reviewed advertising libraries for 20 major brands on Meta platforms, including Facebook and Instagram.
BrewDog had 1,550 advertising posts in a year, compared with an average of 210 for the other brands reviewed.
The group says influencer partnerships and targeted ads increase brands’ visibility, including among young people.
Posts can feature drinks in videos about parties, recipes, quizzes and other social activities.
Addictions France wants alcohol advertising banned across the internet because it considers the current rules outdated.
It says it plans new legal action against brands after winning a case against Heineken in 2025.
Addictions France is calling for a complete ban on alcohol advertising online, saying brands use social media to get around the Evin law.
The association published a report on Thursday examining advertising from 20 major alcohol brands on Meta platforms, including Facebook and Instagram.
It counted 1,550 advertising items from beer brand BrewDog over one year, compared with an average of 210 for the other brands.
The report also highlights influencer promotions, including content that can be posted for free or in exchange for payment.
Addictions France says it plans further legal action after securing a 2025 ruling against Heineken.
- Who
- Addictions France, an association that works on addiction issues, is calling for the ban.
- What
- It wants alcohol advertising banned across the internet, including social media. The association says brands use online advertising and influencer campaigns to circumvent the Evin law.
- When
- The report was published on Thursday, 5 November 2026.
- Where
- Online, particularly on social media platforms such as Facebook and Instagram.
- Why
- Addictions France says online advertising and influencer campaigns give alcohol brands extensive visibility and reach young audiences.
This story does not have two clearly opposing sides.
Addictions France secured a ruling against beer brand Heineken.
Addictions France published its report on alcohol advertising and called for a total ban on alcohol advertising online.
- Report examined
- Advertising libraries of 20 major alcohol brands on Meta platforms
- BrewDog
- 1,550 advertising items observed over one year
- Other brands
- Average of 210 advertising items
- Jägermeister
- 655 advertising items
- Gérard Bertrand
- 630 advertising items
- Saint-Germain
- Featured in 87 posts by 35 influencers
2 sources
What people are saying
La collaboration avec les influenceurs, combinée à la sponsorisation et au ciblage publicitaire, permet aux marques d'alcool d'amplifier considérablement leur visibilité sur les réseaux sociaux et de toucher une audience très large, et jeune.
les réseaux sociaux comme une arme de propagation massive pour les marques d'alcool