Science & Tech · AI · 3 hrs ago
VFX expert calls for clear labels on AI content shared on social media
VFX expert CB Arun Kumar called for laws requiring clear labels on AI-generated social media content.
He raised the issue amid concerns about fake images and videos using actors’ likenesses, including Janhvi Kapoor and Keerthy Suresh.
AI tools can make it harder for viewers to tell what is real, and Kumar says current labels on Instagram may be too small or hidden.
He says fake content can also be presented as news, including clips of disasters.
He argues that harmful, unauthorised use of AI is a genuine concern, but says condemning all AI is not useful.
Digital artists are also affected, as their work may lose commercial value, he says.
Kumar wants stricter rules to make AI labels prominent, but no new law or timeline is given.
VFX expert CB Arun Kumar has called for laws requiring clear, bold labels on AI-generated content shared on social media.
He said small, hidden disclaimers can make it hard for viewers to tell what is real and what is fake.
Kumar also said blanket criticism of AI is foolish, while the unauthorised use of artists’ work raises genuine legal and moral concerns.
The discussion comes amid reports of actors’ likenesses being used in objectionable AI-generated images and videos.
- Who
- CB Arun Kumar, dean of communication, film and gaming at Pearl Academy.
- What
- He called for laws requiring clear, bold labels on AI-generated social media content.
- When
- Hindustan Times published the interview on November 3, 2026.
- Where
- On social media, including Instagram. The interview’s location is not stated.
- Why
- He said viewers can struggle to distinguish real material from fake content when AI labels are small or hidden.
This story does not have two clearly opposing sides.
People used body doubles, Photoshop and VFX techniques such as cloning and morphing to create fake content.
Hindustan Times published its interview with CB Arun Kumar about AI and social media.
- Interviewee
- CB Arun Kumar
- Institution
- Pearl Academy
- Publication date
- November 3, 2026
- Platform example
- Actors mentioned
- Janhvi Kapoor, Sunainaa and Keerthy Suresh
What people are saying
We need stricter laws that mandate clear, bold labelling of AI content so it can no longer pretend to be news, like some disaster clips that proliferate on the internet.
The real problem arises when the audience can no longer tell what’s real and what is fake.
The former is foolish; the latter is a genuine legal and moral concern.