Business · Companies · 3 hrs ago
28 by Sam Wood fitness program rebrands as Evvr
The online fitness program formerly known as 28 by Sam Wood is now Evvr.
The business was founded by Australian fitness personality Sam Wood and offers workouts, meal plans and lifestyle support.
Its new branding was announced on Instagram, while the account kept its old handle and says it was formerly 28 the program.
The rebrand follows parent company DBG Health ending its commercial arrangements with Wood after his arrest in Noosa on charges involving his wife, Snezana.
The allegations are being pursued in court, and Wood has not been convicted in the information provided.
The change gives the business a new identity as it seeks to retain and attract customers, while Wood is preparing to seek bail again in Queensland's Supreme Court.
The fitness program formerly known as 28 by Sam Wood has rebranded as Evvr.
The rebrand was announced on Instagram as Sam Wood faces domestic violence charges involving his wife, Snezana.
DBG Health, which owns parent company myDNA, terminated its commercial arrangements with Wood after his arrest.
The program was designed around 28-minute workouts, meal plans and lifestyle support.
- Who
- The 28 by Sam Wood fitness program, now called Evvr.
- What
- The program has rebranded and introduced a new name and visual identity.
- When
- October 28, 2026.
- Where
- The rebrand was announced on the program’s Instagram account.
- Why
- The Daily Mail reported the business rebranded to maintain and attract customers. The company described it as a new chapter.
This story does not have two clearly opposing sides.
Sam Wood sold Australian Life Tech, the parent company of 28 by Sam Wood, to myDNA.
The alleged incident involving Snezana Wood took place, according to the Daily Mail.
DBG Health terminated all commercial arrangements with him.
The program announced its rebrand as Evvr on Instagram.
- New name
- Evvr
- Previous name
- 28 by Sam Wood
- Parent company
- Australian Life Tech
- Buyer in 2022
- myDNA
- Workout format
- 28-minute workouts
2 sources
What people are saying
In the coming weeks, you're going to see a new name and a fresh, new look.
A new look, a new chapter, but with the same heart. This is evvr.