Entertainment · Film · 10 hrs ago
Edgar Wright directs new Apple Pay action ad
Apple has released a new ad for Apple Pay, directed by filmmaker Edgar Wright.
The ad is set in a convenience store, where fighters grab food and drink to use in a martial-arts-style battle.
The hero pays quickly with his iPhone, while his opponents lose time searching their wallets for cards.
One fighter tries to use the hero’s phone, but Face ID prevents the purchase without authentication.
The ad presents Apple Pay as a fast and secure alternative to paying with physical cards.
Apple Pay works at contactless payment terminals and also supports purchases in apps and online.
Apple released a new Apple Pay advertisement directed by filmmaker Edgar Wright.
The ad uses a kung-fu action style, with dramatic cuts, quick zooms and elaborate fight choreography.
Its protagonist pays for convenience-store items with Apple Pay before using them to fight villains.
The villains use physical wallets, which the ad portrays as slowing them down.
Apple says the ad presents Apple Pay as a fast, easy and secure way to pay with an iPhone.
- Who
- Apple released the ad, directed by Edgar Wright.
- What
- A kung-fu-inspired action advertisement promoting Apple Pay.
- When
- November 9, 2026.
- Where
- Not stated.
- Why
- To promote Apple Pay and its speed and security.
This story does not have two clearly opposing sides.
Apple published a cinematic Apple Pay ad featuring a woman getting fuel as a Godzilla-like monster threatened a town.
Apple released a new Apple Pay ad directed by Edgar Wright.
- Director
- Edgar Wright
- Release date
- November 9, 2026
- Style
- Classic kung-fu action movies
- Payment method
- Apple Pay
- Setting
- A convenience store
3 sources
What people are saying
Apple Pay is a fast, easy, and secure way to pay with iPhone.
No digging for cards.
A ding confirms your payment.