Business · Companies · 55 mins ago
UGG to open heritage pop-up in Seoul’s Bukchon district
UGG is opening a heritage-themed pop-up in Seoul’s Bukchon district.
The store will run from Nov.
13 to 22 in a traditional Korean house and a Western-style house.
Visitors can see classic and new UGG footwear, including Classic Boots, Heritage Boots and the Tazzman.
UGG is also teaming up with dessert brand Aufglet to sell desserts and drinks, while DJs perform in the outdoor courtyard.
A separate UGG pop-up is already running in Seongsu and will stay open until Dec.
30, with a holiday shoe charm offered to customers while supplies last.
Shinsegae International, which imports and sells UGG in South Korea, says the pop-ups are intended to build demand and support winter sales.
UGG will run a heritage pop-up in Seoul’s Bukchon district from Nov. 13 to 22.
The pop-up will use a traditional Korean hanok and a Western-style house to create different brand experiences and displays.
Visitors can see UGG’s Classic and Heritage boots in the hanok, and new products and the Tazzman in the Western-style house.
The store will also sell desserts and drinks made with dessert brand Aufglet and host DJ performances and daily lighting ceremonies.
UGG is also running a separate pop-up in Seoul’s Seongsu district through Dec. 30.
- Who
- UGG, imported and sold by Shinsegae International.
- What
- It will operate a heritage pop-up store featuring footwear, desserts and drinks, DJ performances and daily lighting ceremonies.
- When
- Nov. 13–22, 2026. The lighting ceremony will take place daily at 5 p.m.
- Where
- Gahoe-dong in Seoul’s Bukchon district, across a hanok and a Western-style house.
- Why
- UGG aims to offer a distinct brand experience and capture early market demand ahead of the winter peak season.
This story does not have two clearly opposing sides.
Shinsegae International announced that UGG would hold the Bukchon pop-up from Nov. 13 to 22.
UGG’s heritage pop-up is scheduled to operate in Bukchon’s Gahoe-dong.
UGG’s separate Seongsu pop-up is scheduled to run through this date.
- Bukchon pop-up dates
- Nov. 13–22, 2026
- Bukchon location
- Gahoe-dong, Seoul
- Hanok display
- Classic and Heritage boots
- Western-style house display
- New products for the second half of the year and the Tazzman
- Daily lighting ceremony
- 5 p.m.
1 source
What people are saying
Through the Bukchon and Seongsu pop-ups, we will seek to capture early market demand and accelerate sales growth during this winter’s peak season.