Business · Companies · 12 hrs ago
REMAX Italia agents using AI tool report 47% higher revenue
REMAX Italia says agents using its AI coach earned more than agents who did not use it.
The tool, called MaxCoach, was developed with Exelab and is available through WhatsApp.
Users had average revenue 47% higher than non-users from the start of 2026, according to the company.
Among agents already in the network in 2025, revenue grew 16.3% in the first eight months of 2026, compared with 8% for other agents.
The figures show a gap, not proof that AI caused it; experience, work organisation and willingness to adopt new tools may also matter.
MaxCoach supports recruiting and daily work by sharing training, answering questions about contracts and rules, and reminding agents about targets.
REMAX Italia is also bringing AI to its customer portal, but details of that move are not given.
REMAX Italia says agents using its MaxCoach AI tool reported average revenue 47% higher than agents who did not use it.
Among agents already in the network in 2025, revenue grew 16.3% in the first eight months of 2026, compared with 8% for other agents.
MaxCoach was developed by REMAX Italia and Exelab and is accessed through WhatsApp.
The report says the comparison does not prove that AI alone caused the revenue difference.
- Who
- REMAX Italia agents who use MaxCoach, compared with agents who do not.
- What
- Users reported average revenue 47% higher. Revenue among agents already affiliated in 2025 grew 16.3% in the first eight months of 2026, compared with 8% for others.
- When
- The comparison covers the first eight months of 2026; MaxCoach was presented in October 2025.
- Where
- REMAX Italia’s network in Italy.
- Why
- The article says the comparison does not establish that AI alone caused the higher revenue; experience, work organisation and willingness to use new tools may also contribute.
This story does not have two clearly opposing sides.
MaxCoach was presented as a digital coach to support recruiting.
Exelab launched Polyant, a platform for developing and coordinating AI agents integrated into business processes.
Revenue among agents already affiliated in 2025 grew 16.3%, compared with 8% for other agents.
Corriere della Sera published the report on MaxCoach users’ revenue.
- Revenue difference
- MaxCoach users’ average revenue was 47% higher than non-users’
- Growth among 2025 affiliates
- 16.3% in the first eight months of 2026
- Growth among other agents
- 8% in the first eight months of 2026
- MaxCoach
- Developed by REMAX Italia and Exelab; accessed through WhatsApp
- Adoption in agencies
- Agent use reached 55% in agencies where the broker used MaxCoach
What people are saying
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Il dato che ci colpisce di più di questa misurazione riguarda l’adozione: nelle agenzie in cui il broker usa MaxCoach, la quota di agenti che lo utilizza arriva al 55%
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