Entertainment · Film · 20 hrs ago
Gambit and H.E.R.B.I.E. explain an Incursion in Dunkin’ promo
Channing Tatum’s Gambit and H.E.R.B.I.E. appear together in a Dunkin’ ad promoting Marvel’s Avengers: Doomsday.
H.E.R.B.I.E., the Fantastic Four’s robot helper, uses two donut holes to explain an Incursion, when two realities collide.
The film is part of Marvel’s multiverse story, where travel between realities and changes to timelines can trigger these collisions.
The ad is part of a wider Dunkin’ and Marvel campaign with character-inspired menu items, collectibles and more commercials.
Marvel-themed Dunkin’ locations are planned for Los Angeles, Chicago, New York and Boston starting November 17 and 18.
The film will bring together familiar Marvel characters, the Fantastic Four and characters from earlier X-Men films.
Avengers: Doomsday is set for a December 18 theatrical release.
A Dunkin’ promo for Avengers: Doomsday features Channing Tatum as Gambit and H.E.R.B.I.E., the Fantastic Four’s robot helper.
H.E.R.B.I.E. uses Dunkin’ Munchkins to explain an Incursion, in which two realities collide and may be destroyed.
The commercial is part of a Marvel Studios and Dunkin’ collaboration that includes themed menu items, collectibles, TV spots and restaurant experiences.
Marvel-themed Dunkin’ locations are scheduled to open in four US cities on November 17 and 18.
Avengers: Doomsday is scheduled for theatrical release on December 18.
- Who
- Channing Tatum as Gambit and H.E.R.B.I.E., the Fantastic Four’s robot helper.
- What
- A Dunkin’ commercial uses Munchkins to explain an Incursion, a collision between realities.
- When
- The promo was reported on November 4, 2026.
- Where
- The commercial is set at New Avengers Tower. The planned themed locations are in Los Angeles, Chicago, New York and Boston.
- Why
- It promotes the Marvel Studios and Dunkin’ collaboration and explains a plot concept in Avengers: Doomsday.
This story does not have two clearly opposing sides.
AV Club and Polygon reported on the Dunkin’ promo featuring Gambit and H.E.R.B.I.E.
A Fantastic Four-themed Dunkin’ location is scheduled to open at 6201 Hollywood Blvd. in Los Angeles, with an X-Men-themed location planned for 10 West Chicago Ave. in Chicago.
An Avengers-themed location is scheduled to open at 102 8th Ave. in New York, and Boston’s Allston neighborhood is slated for a Doctor Doom takeover.
Avengers: Doomsday is scheduled to be released in theaters.
- Film
- Avengers: Doomsday
- Release date
- December 18
- Promo characters
- Gambit, played by Channing Tatum, and H.E.R.B.I.E.
- Dunkin’ locations
- Los Angeles, Chicago, New York and Boston
- Los Angeles opening
- November 17 at 6201 Hollywood Blvd.
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What people are saying
Doomsday is here, mon ami
I gotchu. We need fuel for da fight
They want to keep the drama and keep it tight