Business · Companies · 3 hrs ago
Binggrae banana milk expands overseas as sales rise
Binggrae’s banana-flavoured milk is gaining ground overseas, with the company saying sales abroad rose 96% between 2021 and 2025.
The drink, known in South Korea by the nickname “Ddoongba,” has been sold for 52 years.
Its export markets grew from 18 countries to 25 over that period, and overseas sales in the first nine months of 2026 were up 12.7% from a year earlier.
Celebrity attention has helped raise its profile: Nvidia CEO Jensen Huang handed the drink to people during visits to Seoul, while Hailey Bieber, Charlie Puth and Emma Roberts posted about it.
Binggrae has placed the drink in tourist areas and opened dedicated displays in Seoul and Busan.
The company is adapting the product for export, including a shelf-stable carton, more flavours and halal certification.
It has also begun producing the drink in Australia through a local manufacturer, as it seeks to build sales in overseas markets.
Binggrae says overseas sales of its Banana Flavored Milk rose 96% from 2021 to last year.
Exports reached 25 countries, up from 18, and overseas sales grew 12.7% year on year in the first nine months of this year.
The company says attention from visiting celebrities and their social media posts helped raise the drink’s profile.
Binggrae has expanded its product range and developed a shelf-stable carton for export markets.
It has also set up an Australian subsidiary and begun local contract production there.
- Who
- Binggrae, the South Korean food company.
- What
- Its Banana Flavored Milk is gaining overseas sales and expanding into more markets.
- When
- Overseas sales rose 96% from 2021 to last year; sales grew 12.7% year on year in the first nine months of this year.
- Where
- The product is sold in 25 countries. Binggrae also produces it in Australia.
- Why
- The company cites attention from visiting celebrities and their social media posts, alongside its efforts to expand distribution and products.
This story does not have two clearly opposing sides.
Binggrae established a subsidiary in Shanghai, China.
Binggrae established a subsidiary in the United States.
Binggrae established a subsidiary in Vietnam.
Binggrae established its fourth overseas subsidiary in Australia.
Binggrae began producing Banana Flavored Milk in Australia through a local contract manufacturer.
- Overseas sales
- Up 96% from 2021 to last year
- Export markets
- 25 countries, up from 18
- First nine months of this year
- Overseas sales up 12.7% year on year
- Australian subsidiary
- Established last December
- Australian production
- Began in January this year
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