Business · Companies · 2 hrs ago
W Concept to Open First Standalone Flagship Store in Seoul
W Concept plans to open its first standalone flagship store in Seoul’s Hannam-dong.
W Concept is a fashion platform run by Shinsegae Group.
The store, called W Hannam, will cover four floors, from basement level one to the third floor.
Its sales area will be about 384 square metres.
The store will bring W Concept’s online curation into a physical space to expand its contact with customers.
It will focus on fashion and also include beauty and lifestyle products.
W Concept plans to open its first standalone flagship store in Seoul’s Hannam-dong.
The store, named W Hannam, will be the first standalone flagship in the company’s history.
The Shinsegae Group fashion platform says it aims to expand customer contact points by bringing its online curation expertise into a physical space.
The store will span four floors, from the basement level to the third floor, with a sales area of about 384 square metres.
- Who
- W Concept, a fashion platform of Shinsegae Group.
- What
- It plans to open its first standalone flagship store, named W Hannam.
- When
- The announcement was made on October 16, 2026. The opening date is not stated.
- Where
- Hannam-dong, Seoul.
- Why
- To expand customer contact points by bringing its online curation expertise into an offline space.
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- Store name
- W Hannam
- Location
- Hannam-dong, Seoul
- Floors
- Four, from basement level to third floor
- Sales area
- About 384 square metres (116 pyeong)