Business · Companies · 16 hrs ago
Goodai Global files for review to list on South Korea’s main stock market
South Korean beauty company Goodai Global has applied to list on the country’s main stock market by filing for a preliminary review.
The company began with its Beauty of Joseon brand in 2019 and has since bought other Korean beauty brands, including Skin1004 and Tirtir.
It has used its global distribution and digital marketing to help the brands grow sales overseas.
Goodai reported 1.47 trillion won in revenue and 273.4 billion won in operating profit for 2025, both higher than the year before.
Market estimates put its possible listing valuation at 8 trillion to 10 trillion won, up from 4.4 trillion won when it raised pre-listing funds last year.
The review will examine governance and whether its growth can continue, as well as concerns about overlapping listings and the cost of borrowing.
Goodai has stopped plans for its subsidiary Craver Corporation to list separately in Japan and is arranging exits for some investors; the exchange’s review will determine whether its listing can proceed.
Goodai Global filed a preliminary review application on November 13 to list on South Korea’s main stock market.
The company, which began with its Beauty of Joseon brand in 2019, has expanded through acquisitions of domestic beauty brands.
Its 2025 consolidated revenue was 1.4718 trillion won and operating profit was 273.4 billion won.
Market observers expect the listing process to test a valuation of about 8 trillion to 10 trillion won.
The company has halted a separate Japan listing plan for subsidiary Craver Corporation amid concerns about a possible duplicate listing.
- Who
- Goodai Global, a South Korean beauty company.
- What
- It filed a preliminary review application to list on South Korea’s main stock market.
- When
- November 13, 2026.
- Where
- The Korea Exchange’s main-board division in South Korea.
- Why
- The company is seeking a listing; the sources do not state a specific reason.
This story does not have two clearly opposing sides.
Goodai Global began with its own brand, Beauty of Joseon.
Goodai Global raised 800 billion won in pre-IPO investment through convertible bonds at a valuation of 4.4 trillion won.
The company halted Craver Corporation’s planned separate listing in Japan.
Goodai Global submitted its preliminary listing review application to the Korea Exchange.
- Filing date
- November 13, 2026
- 2025 revenue
- 1.4718 trillion won
- 2025 operating profit
- 273.4 billion won
- Expected valuation
- 8 trillion to 10 trillion won
- Lead underwriter
- Mirae Asset Securities