Entertainment · Celebrity · 2 hrs ago
Kylie Jenner wears $50 million Fantasy Bra at Victoria’s Secret show
Kylie Jenner made her Victoria’s Secret Fashion Show runway debut on Oct.
18, wearing the brand’s Fantasy Bra.
The $50 million bra returned to the catwalk for the first time since 2018 and is described as the most expensive version yet.
It has a yellow diamond centerpiece valued at $22 million, alongside thousands of other natural diamonds.
Victoria’s Secret creative chief Adam Selman said Jenner was chosen for her broad reach across fashion, entertainment and culture.
The choice paired a famous piece with a celebrity who has a large following, fitting the show’s focus on fandom.
The bra was made by 15 Jacob & Co.
craftspeople over more than 1,000 hours, using gold and diamonds rather than fabric.
Jenner’s boyfriend Timothée Chalamet and her mother Kris Jenner watched from the audience.
Kylie Jenner made her Victoria’s Secret Fashion Show runway debut on Oct. 18, wearing the $50 million Fantasy Bra.
She was the first non-Angel to wear the bra, which returned to the runway after an eight-year absence.
The bra included a yellow diamond valued at $22 million and 4,410 other natural diamonds.
Victoria’s Secret chief creative officer Adam Selman said Jenner was chosen for her broad cultural reach and large following.
Jenner’s boyfriend, Timothée Chalamet, and her mother, Kris Jenner, watched from the audience.
- Who
- Kylie Jenner wore the Fantasy Bra. She was joined at the show by other models.
- What
- Jenner made her Victoria’s Secret Fashion Show runway debut in the $50 million Fantasy Bra.
- When
- Oct. 18, 2026.
- Where
- At the Victoria’s Secret Fashion Show. The sources do not state the location.
- Why
- Adam Selman said Jenner had broad cultural reach and a large following, making her an unexpected choice for the bra.
This story does not have two clearly opposing sides.
Claudia Schiffer debuted the Million Dollar Miracle Bra in an ad campaign, according to Page Six.
Gisele Bündchen wore the Red Hot Fantasy Bra, valued at $15 million, according to Page Six.
The Fantasy Bra last appeared on the Victoria’s Secret runway before its return, according to E! News.
Jenner made her Victoria’s Secret Fashion Show debut wearing the Fantasy Bra.
- Bra value
- $50 million
- Center stone
- Yellow diamond valued at $22 million
- Other stones
- 4,410 natural diamonds
- Runway return
- First Fantasy Bra appearance on the catwalk since 2018
- First-time distinction
- Jenner was the first non-Angel to model the Fantasy Bra
- Crafting
- 15 Jacob & Co. craftspeople spent more than 1,000 hours making it
3 sources
What people are saying
Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing
Remember, this bra is made entirely of gold and diamonds—there is no fabric
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