Business · Companies · 4 hrs ago
SHAD launches motorcycle protection bars, starting with BMW R 1300 GS
Spanish brand SHAD has launched its first motorcycle protection bars, expanding beyond its established luggage and mounting products.
The first bars are designed for the BMW R 1300 GS, a popular adventure motorcycle.
SHAD says the GS family is a natural starting point because it has a large global market for accessories.
The new range has upper bars to protect areas such as the fuel tank and radiator, and lower bars for parts including the engine and exhaust.
The bars are designed for each motorcycle and attach to its original frame mounting points, without cutting or drilling.
The launch gives SHAD a way to enter a related market using its existing engineering and manufacturing experience.
The company says it is too early to judge the business potential, so its next step is to bring the new products to market and see how they perform.
SHAD has launched its first motorcycle protection bars, beginning with the BMW R 1300 GS.
The bars come in upper and lower structures designed to protect different parts of the motorcycle.
They are made from stainless steel and attach to the motorcycle’s original chassis mounting points without cutting or drilling.
The launch opens a new product line for the Spanish company, which is best known for motorcycle luggage and accessories.
NAD-SHAD managing director Adrián Carles said the business potential of the new line remains uncertain.
- Who
- SHAD, the accessories brand of NAD-SHAD, launched the bars.
- What
- The company introduced its first motorcycle protection bars, in upper and lower versions.
- When
- The launch was reported on 22 October 2026.
- Where
- Not stated.
- Why
- SHAD aims to use its engineering, design and manufacturing experience to enter a new product segment.
This story does not have two clearly opposing sides.
NAD was founded, making motorcycle seats.
NAD created its SHAD brand to sell accessories directly.
Expansión reported that SHAD had presented its first motorcycle protection bars, starting with the BMW R 1300 GS.
- First model
- BMW R 1300 GS
- Bar material
- AISI 304 stainless steel
- Tube dimensions
- 25 mm diameter and 2 mm thick
- Upper bars protect
- Fairing, radiator and fuel tank
- Lower bars protect
- Engine, crankcase and exhaust headers
- Company headquarters
- Mollet del Vallès, Barcelona
What people are saying
At the business level, it remains to be seen. For now, it is an adventure and a responsibility.
The GS family, and especially the R 1300 GS (or its predecessors), are the best-selling motorcycles over 500 cc in the world. The accessories market around this family is the most important in the world. It is normal to start with it.