Business · Companies · 2 hrs ago
Hoengseong develops REDCREW brand for young tomato farmers
Hoengseong County has developed REDCREW, a shared brand for young tomato farmers in Hoengseong, South Korea.
The project involved the county’s agricultural technology center, a regional intellectual property center, a design company and a young tomato farmers’ group.
Since August, they have created a brand, character and packaging designs based on farmers’ input.
The brand highlights fresh local produce, young growers and sustainable farming, under the theme “young people growing summer.”
The county has applied to register 10 intellectual property rights, including trademarks and design rights, to help protect the brand.
Farmers plan to use REDCREW on packaging and promotions, including joint marketing, to strengthen the tomatoes’ appeal and value.
Hoengseong County has developed REDCREW, a shared brand for young tomato farmers.
The brand is intended to support joint promotion and strengthen the competitiveness of their products.
It includes a logo, a shared character and packaging designs.
The county filed 10 intellectual property applications, including for trademarks and designs.
The brand is planned for use on tomato packaging and promotional materials.
- Who
- Hoengseong County and the Hoengseong Young Tomato Farmers’ Research Group developed the brand, with other participating organizations.
- What
- They developed REDCREW, a shared brand for young tomato farmers and their produce.
- When
- The development process began in August. The final results were shared on Nov. 6, 2026.
- Where
- Hoengseong, Gangwon Province, South Korea.
- Why
- To support joint promotion by young tomato farmers and strengthen their products’ competitiveness.
This story does not have two clearly opposing sides.
Participating organizations began developing the brand, character and packaging designs while incorporating young farmers’ views.
Hoengseong County’s Agricultural Technology Center held a final report meeting and shared the development results and plans for using the brand.
- Brand
- REDCREW
- Core theme
- Young people growing summer
- Intellectual property applications
- 10, including trademark and design rights
- Planned use
- Tomato packaging, promotional materials and joint promotion
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What people are saying
We will continue support so that we can raise young farmers’ brand competitiveness and increase the added value of local agricultural products.