Business · Companies · 1 hr ago
Haitai launches Calbee’s Jagarico potato sticks in South Korea
Haitai has launched Jagarico in South Korea for the first time, bringing the Japanese potato-stick snack to local stores.
The launch is the Salad flavor, made with potato, carrot and parsley to evoke the taste of potato salad.
Jagarico first went on sale in Japan in 1995 and is described as the country’s leading potato-stick snack.
The product is now sold nationwide at large supermarkets and convenience stores, alongside Haitai’s Jagi potato sticks.
Haitai is expanding its potato-stick range as South Korea’s potato-stick market grew by more than 29% last year.
Haitai and Calbee have worked together since forming a joint venture in 2011, which has produced Jagi in South Korea since 2012.
A launch event is planned for Seoul on October 24, with a street parade and a social media prize draw.
Haitai Confectionery is launching Calbee’s Jagarico potato sticks in South Korea for the first time.
The Salad flavor went on sale nationwide at large supermarkets and convenience stores on October 20.
Jagarico contains 91% potato and uses a steaming process to create a crispy texture.
Haitai said the flavor was chosen after a positive response in a Korean pre-launch customer survey.
The company plans to expand its potato-stick range alongside Jagabee, which it already produces and sells in South Korea.
- Who
- Haitai Confectionery is launching the product, which is made by Japanese snack company Calbee.
- What
- Jagarico Salad-flavor potato sticks are being sold in South Korea for the first time.
- When
- The launch was announced on October 20, 2026, and sales began that day.
- Where
- Nationwide at large supermarkets and convenience stores in South Korea.
- Why
- Haitai said the flavor received a positive response in a Korean pre-launch customer survey and aims to grow its potato-stick product range.
This story does not have two clearly opposing sides.
Calbee launched Jagarico in Japan.
Haitai Confectionery and Calbee established the joint venture Haitai-Calbee through technical cooperation.
Haitai-Calbee began producing Jagabee at its plant in Munmak, Gangwon Province, for sale in South Korea.
Haitai announced Jagarico’s first South Korean launch and began selling the Salad flavor nationwide.
Haitai planned a launch event in Seongsu-dong, Seoul, from noon to 4 p.m.
- Product
- Jagarico Salad-flavor potato sticks
- Potato content
- 91%
- Sales start
- October 20, 2026
- Sales locations
- Large supermarkets and convenience stores nationwide in South Korea
- Market growth
- South Korea’s potato-stick market grew by more than 29% last year
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What people are saying
With Jagarico’s launch in South Korea, a snack that is a must-buy on trips to Japan can now be enjoyed easily anywhere in Korea.
As South Korea’s potato-stick market grew by more than 29% last year, we plan to actively target consumers with a popular product that has won over the tastes of Korean travelers.