Politics · France · 7 hrs ago
Gabriel Attal's campaign shop sells 150 plush toys of his dog
A youth group supporting Gabriel Attal has opened a campaign shop ahead of France's presidential election.
The shop sells a plush toy of Volta, the former French prime minister's dog, for 19.99 euros.
The group says it has sold 150 plush toys since the collection launched in mid-October.
Other French political groups also sell campaign products, including shirts, scarves and toys.
The merchandise has attracted mockery online, but a group vice-president says the attention brings free publicity and helps sales rise when the shop is mentioned on television.
Turning jokes into publicity is part of the sales strategy, with supporters also embracing products that others ridicule.
Campaign merchandise can also raise money, though the story gives no figures for Attal's shop beyond the plush toy sales.
Gabriel Attal’s youth campaign group says it has sold 150 plush toys modeled on his dog, Volta.
The toy costs 19.99 euros and is sold through the Les Jeunes en marche online shop.
The collection went online in mid-October and has drawn mockery on social media.
A campaign shop official says the mockery can generate free publicity and boost sales.
The product listing says the plush toy is made in China.
- Who
- Les Jeunes en marche, the youth group supporting Gabriel Attal, says it sold the toys.
- What
- The campaign shop sells plush toys modeled on Volta, Attal’s dog. It says 150 have been sold.
- When
- The collection went online in mid-October. The article was published on November 9, 2026.
- Where
- Through the Les Jeunes en marche online shop.
- Why
- The group’s vice-president says mockery generates free publicity and can help sales. The sources do not state why the plush toy itself was made available.
This story does not have two clearly opposing sides.
The Les Jeunes en marche campaign merchandise collection went online.
franceinfo published its report on the campaign shop and the plush toy.
- Reported sales
- 150 plush toys
- Toy price
- 19.99 euros
- Dog’s name
- Volta
- Shop
- Les Jeunes en marche online store
- Manufacturing location
- China
1 source
What people are saying
You break it, you fix it. You make it dirty, you clean it. You defy authority, we teach you to respect it.
Bad buzz becomes a sales argument.