Business · Companies · 1 day ago
Amul launches high-protein cubes with 25g of protein
Amul has launched High Protein Cubes, a savoury snack aimed at people looking for more protein in everyday food.
A 38g pack contains 25g of protein and 150 calories, according to the company.
The cubes come in five flavours, and a box contains five single-serve packs, each with a seasoning sachet.
The snack can be eaten on its own or added to meals such as soups, gravies and bhel.
Amul has been expanding its high-protein range, which already includes dairy products such as paneer, dahi, lassi and milkshakes.
The cubes extend that range into ready-to-eat snacks and cost Rs 80.
They are available through the Amul Shop app and website.
Amul has launched High Protein Cubes, a savoury snack with 25 grams of protein and 150 calories in a 38-gram pack.
The product is priced at Rs 80 and is available through the Amul Shop app and website.
A box contains five single-serve packs, each with a seasoning sachet, and comes in five flavours.
Amul says the cubes can be eaten as a snack or added to gravies, soups and bhel.
The launch extends Amul’s high-protein range into ready-to-eat savoury snacks.
- Who
- Amul launched the product.
- What
- High Protein Cubes, a savoury snack with 25 grams of protein and 150 calories in a 38-gram pack.
- When
- Announced on October 30, 2026; coverage of the launch was published from October 29 to November 1, 2026.
- Where
- Available through the Amul Shop app and website.
- Why
- Amul aims to help people meet daily protein needs and make protein-rich snacking more convenient.
This story does not have two clearly opposing sides.
Shefali Vijaywargiya announced that Amul planned to launch a high-protein savoury snack the following day.
Vijaywargiya shared details of the High Protein Cubes launch on X, and Amul announced the launch on Instagram.
- Protein per pack
- 25 grams in a 38-gram pack
- Calories per pack
- 150
- Price
- Rs 80
- Pack format
- Box of five single-serve packs, each with a seasoning sachet
- Flavours
- Peri Peri, Korean Kimchi, Tandoori, Cheese & Herbs, and Tomato
- Availability
- Amul Shop app and website
4 sources
Amul launches high-protein cubes: How to buy online – 25 g protein at just ₹80; 150 calories, 38 gm pack in 5 flavours
Amul Launches High-Protein Cubes, Offers 25g Protein at Rs 80
Amul launches High Protein Cubes in five flavours
Amul to launch high-protein savoury snack on Oct 30, aims to put protein powder-like punch into everyday snack
What people are saying
A savoury snack with 65% protein! 25 g protein in a 38 g pack with only 150 kcal and priced at Rs 80.
After over a year of R&D, we are excited to have cracked it!
Posts on X
Amul High Protein Cubes A savoury snack with 65% protein! 25 g protein in a 38 g pack with only 150 kcal and priced at Rs 80. A box of 5 single-serve packs comes with 5 seasoning tastemaker sachets in Peri Peri, Korean Kimchi, Tandoori, Cheese & Herbs, and Tomato flavours.
Launching tomorrow! At Amul, we have been on a mission to help Indians meet their daily protein needs, with a target of at least 1 g of protein per kg of body weight every day. With a wide range of high protein products across categories, we are now setting our sights on a new