Sports · Other Sports · 3 hrs ago
Puma opens HYROX experience pop-up at The Hyundai Seoul
Puma is running a HYROX experience pop-up at The Hyundai Seoul ahead of the HYROX Seoul competition.
Visitors can try workout stations based on the event, including SkiErg, rowing and sled pulls, and test Puma sportswear.
A separate Mini KidsROX area lets children take part, making the pop-up suitable for families.
The pop-up runs through Nov.
12, and its opening day includes a shakeout run with Puma training ambassador Hong Beom-seok.
Puma is also showing the second line of its Hong Beom-seok collection, designed with input from his training and competition experience.
The activities give people who have not tried HYROX a chance to experience the sport, while the event also promotes the competition and its community in South Korea.
Puma opened a HYROX experience pop-up at The Hyundai Seoul ahead of the HYROX Seoul event.
Visitors can try activities featured in HYROX, including SkiErg, rowing and sled pull, and test Puma sportswear.
The pop-up includes a separate Mini Kidsrox area for children.
It also features the second Hong Beom-seok collection and a customization event for customers who buy a HYROX Seoul commemorative T-shirt.
The pop-up runs through November 12, and a shakeout run with Hong Beom-seok is scheduled for its opening day.
- Who
- Puma is running the pop-up. Visitors, including families and children, can take part.
- What
- A HYROX experience pop-up offering event activities, sportswear and related events.
- When
- It runs through November 12. A shakeout run with Hong Beom-seok is scheduled for the evening of the first day, November 6.
- Where
- The Hyundai Seoul.
- Why
- To let HYROX participants and people new to the sport experience it ahead of HYROX Seoul.
This story does not have two clearly opposing sides.
The pop-up opens, with a shakeout run alongside Hong Beom-seok scheduled for the evening.
The pop-up is scheduled to operate at The Hyundai Seoul.
- Venue
- The Hyundai Seoul
- Run dates
- November 6–12
- Activities
- SkiErg, rowing and sled pull
- Children's area
- Mini Kidsrox
- Featured collection
- Second Hong Beom-seok collection
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What people are saying
We prepared this so that not only participants ahead of HYROX Seoul but also consumers who have not yet encountered HYROX can experience the appeal of the sport firsthand.